Tag Archives: Welfare

Conservative Party Conference: Can Kemi Badenoch’s ‘Right Way’ Win Back Britain?

This year’s conference season saw one of the clearest ideological divides in British politics for some time. The prime minister delivered a speech that many on the left had long wanted to hear, making the case for a more active and interventionist state. In Birmingham, Kemi Badenoch offered an equally unapologetic defence of Thatcherism.

The Conservative leader’s speech gave a sense that the party is finally off life support and up for the fight, with a renewed appeal to the shires through promises of tax cuts that will undoubtedly energise the Tory core vote. At the same time, Badenoch sought to challenge Reform UK on questions of values and integrity. Clearly adored by her party members, she remains behind in the polls and continues to fight for attention from the country.

More significant than any individual announcement was the moral case set out in The Right Way, Badenoch’s conference policy document, and echoed throughout her speech. Almost every policy proposal was rooted in a belief in personal responsibility and the value of individual endeavour. Badenoch argued that individual effort is not only the source of economic prosperity but also of human fulfilment and opportunity. In that sense, her speech was about more than policy. It was a battle of ideas, with Badenoch presenting conservatism as a competing vision ‘for the soul of the country’.

The headline-grabbing policy announcement was Badenoch’s pledge to abolish inheritance tax on family homes and raise the amount an individual can pass on tax-free to £500,000. Under the proposals, a couple would be able to leave their main residence to direct descendants free from inheritance tax, alongside a further £1 million of assets to other beneficiaries. Long criticised by many on the right as Britain’s least fair tax, inheritance tax is often portrayed as a form of double taxation, applying to assets accumulated from income that has already been taxed.

Badenoch also identified the eventual abolition of inheritance tax as a long-term ambition. Critics argue, however, that the benefits would be concentrated among the wealthiest and not ‘ordinary’ families. The Institute for Fiscal studies estimated that the wealthiest 1% of estates, worth £2.1 million or more, would receive around half of the gains from full abolition. Some also worry that the proposal could encourage older homeowners to remain in larger properties, limiting the availability of family-sized homes.

The Leader of the Opposition also argued that too many people are being written off by a welfare system that discourages work. Her reforms would remove access to out-of-work benefits immediately after school or university, introduce ‘back to work’ cards for long-term claimants, and require those able to work to engage with employment programmes. Badenoch aims to couple these welfare reforms with plans to halve the jobs tax for under-25s and repeal Labour’s Employment Rights Act.

Badenoch said that cutting the welfare bill would help fund higher defence spending, something that was notably absent from Burnham’s conference speech. Central to this was a £10 billion commitment to build ‘Britannia Shield’, an integrated UK air and missile defence network. The proposal would initially focus on protecting critical national infrastructure and military bases before being expanded to cover the UK mainland and British territories overseas. However, with the programme expected to be delivered over ten years, it represents a long-term ambition rather than a rapid build-out.

The proposal is more ambitious than the government’s current plans, having previously identified missile defence as a priority while allocating less than £800 million to the capability over four years. This comes despite a recent commons Defence Committee report warning that the UK has ‘next to nothing’ in place when it comes to missile defence, particularly against the growing threat posed by drones.

Despite the non-nonsense tone of Badenoch’s speech and the long list of policy commitments unveiled at conference, all of it ultimately depends on the Conservatives returning to power. With Badenoch ruling out an electoral pact with Reform UK and the party still polling below its performance at the 2024 general election, the central question remains whether voters are willing to give the Conservatives another hearing after fourteen years in government.

Steve Brine, GK’s Strategic Adviser and former health minister said: ‘What struck me was the attempt to give the Conservatives a clearer organising argument: that Britain’s problems stem from weak growth and an overextended state, and that the answer is greater economic freedom, lower taxes and firmer choices about public spending. The speech also sought to present Kemi as someone prepared to make the case for a distinct Conservative identity and one that her party feels wholly comfortable with. In that, the two main parties are in lock-step. The test will be whether that argument can be turned into a credible and coherent programme for government.’

Robert Halfon, GK’s Strategic Adviser and former education minister said: ‘Kemi Badenoch leaves conference with her leadership secure and her party more united than it has been for years. The direction is clear: firmly Conservative, and clearly distinct from Reform. Skills are part of that offer. Badenoch put apprenticeships in her leader’s speech, and the plan to move money from poor-value degrees into apprenticeships gives the Education team a concrete policy to drive forward. Employers will now want to see it costed and funded.’

Health and welfare reform – will work, work?

The government has made its stance on health and welfare clear. The overarching narrative underpinning the Department for Work and Pensions’ (DWP’s) green paper on welfare reform, published in March 2025, is ‘good work is good for health and being out of work can worsen health’.

Coupled with the Secretary of State for Health and Social Care Wes Streeting’s recent comments that an over-diagnosis of mental health conditions is preventing people from working, it is evident that the government sees work as a key component of the welfare state.

This marks a distinct shift in how work, health and welfare have historically interacted in policymaking. Where once the welfare system was seen primarily as a safety net, it is now being recast as a springboard that supports individuals back into the labour market.

The government recognises that something has shifted in the labour market post-Covid-19. There has been a 45% increase in health-related benefits claimants since 2019-20 and more than 9.3 million people out of work. There are swathes of statistics which demonstrate that Britain’s workforce has not fully recovered from the pandemic and the current level of sickness and absenteeism is unsustainable.

Given the scale of the issue, the government has sought to identify how improving health outcomes might support people into work and enable them to stay there. Ideas such as offering weight loss jabs, dubbed ’jabs for jobs’, were floated at the end of last year. This gives a clear signal that the government is keen to encourage people back into the workplace and is open to non-conventional methods of doing so.

While DWP consults industry and businesses on its planned welfare reforms, an opportunity has arisen for those focused on supporting the government’s vision for work and welfare. Employers should be prepared to play a larger role in supporting the workforce to remain engaged in the labour market. This offers significant opportunities for occupational health providers who can support employers to promote the health and wellbeing of their staff.

Schemes such as mental health and wellbeing programmes will become increasingly common in employment offerings as businesses take on a growing role in a broader, work-led approach to welfare. Occupational health providers who can help fill this gap between welfare, health and long-term employment are well placed to help facilitate the government’s policy objectives.

Reducing economic inactivity is a key priority for the government in its mission to kickstart growth. By implementing supportive workplace schemes and collaborating with private occupational health providers, employers can not only improve individual outcomes but also contribute to broader societal and economic resilience.

The question now for policymakers is exactly how occupational health providers can support businesses to deliver on the government’s objectives for welfare reform. Ministers, civil servants and parliamentarians are keen to understand the art of the possible and how they can work with providers to support workers to remain as active participants in the UK’s workforce.

Please contact Lauren Atkins (lauren.atkins@gkstrategy.com) if you would like to discuss occupational health and the government’s welfare reforms in more detail.