Category Archives: Labour

Lighting a path to a smoke-free future: the government’s plans to end smoking in the UK

Smoking remains one of the leading causes of preventable deaths in the UK, with over 200,000 smoking-related deaths each year. With the Tobacco and Vapes Bill currently undergoing its legislative stages in Parliament, carving a clear direction of travel for the future of smoking in the UK, businesses have a unique opportunity to align with the government’s public health ambitions and unlock a wealth of new opportunities as part of the national push to reduce smoking rates.

The landmark bill aims introduce a smoke-free generation by banning the sale of tobacco products to anyone born on or after 1 January 2009, meaning affected individuals will never be legally able to purchase a cigarette. While some argue that this is a ‘nanny state’ intrusion into personal freedoms, the main provisions of the bill have long been discussed and were first trailed by the previous Conservative government. There is therefore a consensus across parliament that this is a necessary measure which will deliver long-term benefits to the general public and a struggling public health system.

The rise in demand for healthier lifestyles and the growing number of people looking to quit smoking present significant opportunities for businesses in the health and wellness sector. Companies offering smoking cessation products like nicotine replacement therapies (NRTs), or even digital health apps designed to support quitting, stand to benefit from growing demand for their services. Moreover, businesses that create products that promote overall wellbeing, such as fitness equipment, health supplements or stress-management tools can provide an alternative for individuals who are trying to improve their health after quitting smoking.

Furthermore, with employee wellbeing being a key focus for this government across a number of fronts, including the Employment Rights Bill, incorporating smoking cessation support into corporate health programmes is essential. Offering incentives for employees to quit smoking or providing access to cessation resources can help improve workplace health, increase productivity and reduce absenteeism due to smoking-related illness. Companies that invest in these types of employee-focused health programmes also benefit from a healthier, more engaged workforce.

It was confirmed in December 2024 that the government is investing an additional £70 million in 2025-26 to support local authority-led smoking cessation services. Given this investment, there is an increasing demand for qualified professionals and organisations that can offer expert advice, counselling and support for individuals attempting to quit smoking. Healthcare providers, private clinics or digital health platforms focused on smoking cessation are well placed to position themselves as a partner to government and highlight how initiatives can be rolled out and improved as ministers progress with their smoke-free ambitions.

To support the public understanding of new legislation, those who can offer both creative campaigns and innovative products aimed at raising awareness about the dangers of smoking, or promoting the benefits of quitting should focus on engaging with integrated care boards (ICBs) as they look to manage local service and improve outcomes. A 2023 report from Action on Smoking and Health found that tobacco control was perceived to be an above average or high priority in 14 of the 29 surveyed ICBs, underlining the necessity of appropriately resourcing ‘stop smoking’ services.

The passage of this legislation is not just a step toward improving public health – it is also a catalyst for innovation and business growth. Companies that can align with these objectives, whether by providing smoking cessation products, supporting corporate health programmes or developing creative campaigns have an opportunity to thrive in an increasingly health-conscious market. Given the government’s overall focus on prevention in its healthcare agenda, it is vital that businesses engage with the Department of Health and Social Care, ICBs, NHS trusts and other stakeholders to provide expertise on the rollout and efficacy of anti-smoking campaigns that will form a crucial part of this government’s potentially transformative approach to public health.

GK Podcast: Skills England and Apprenticeships Reform

GK Strategy is pleased to present the latest episode of its podcast. This episode focuses on the government’s wide-ranging reforms to the apprenticeships and skills system, and the potential impact on employers, providers and learners.

In this episode we speak to GK Strategic Adviser and former Minister for Skills and Higher Education, the Rt Hon Robert Halfon, and former advisor to the Department for Education and former Director of EDSK, Tom Richmond.

The podcast can be listened to here: GK Strategy Podcast – Episode 3.

Policy Spotlight: Health

GK Strategy is pleased to share its ‘Health Policy Spotlight’ report which sets out some of the key health policy trends to watch out for in 2025 as we look ahead to the government’s eagerly anticipated 10-Year Health Plan.

The report can be accessed here: Health Policy Spotlight – GK Strategy – March 2025

Sugar, we’re going down: is the review of the soft drinks industry levy a taste of things to come?

The health secretary has warned he will “steamroll” the food and drink industry by launching a new plan to tackle obesity. In an interview with The Guardian setting out his priorities for the year, he said the move is part of a broader focus on preventing ill health rather than simply treating it. The plan is being worked up across government departments and the sector will soon be invited to feed into a consultation process.

Is this political rhetoric indicative of a heavier-handed approach to public health than under the previous iterations of government? Our gut instinct is yes, but proof of the pudding will be in the government’s response to the Soft Drink Industry Levy (SDIL) review. Launched last October, health and treasury ministers are considering revisions to the existing sugar content thresholds, including increasing the scope to milk-based and milk substitute products, and the levy rates.

Although the SDIL is widely considered to be a successful and effective policy intervention, the UK’s sugar consumption remains significantly above recommended levels, especially among children. By lowering the sugar thresholds and widening the scope of products, more soft drink producers will be impacted by regulations and will be forced to either reformulate products or see their production costs increase. The review will be completed in the spring with changes enacted in the 2025 Budget, so producers should be closely following policy developments throughout the course of this year. The government’s response to the review will set the mood music for the National Food Strategy so this is a crunch point for all those in the sector, not just soft drinks producers.

Beyond the health merits for cracking down on sugar content, there are political and economic factors at play. Politically, the Prime Minister insists that 2025 is a year of delivery after a slow and difficult start to his tenure. Further state intervention in food and drink markets in the name of public health would play to a large section of the labour backbenchers. Party morale is likely to be put to the test in the coming months as the nation’s economic woes continue. This is where HM Treasury comes into the picture; amid turbulent financial markets and disappointing economic growth, the Comprehensive Spending Review will be an uncomfortable experience for the Chancellor and her team. Raising revenue from the levy could ease some of the pressures that will undoubtedly fall on the schools budget, which the levy supports.

For industry there is a fine balance to strike. Full resistance to public health reform would be counterproductive and leaves a bad taste in the mouths of consumers. Developing and maintaining an open, constructive dialogue with government, including showcasing innovative reformulations, will be a far more effective approach. Framed in this way, industry will be able to better make the case that a proportionate approach to SDIL and wider reforms will deliver positive health and economic change.

If you would like to discuss the sugar levy and the government’s public health agenda in more detail, please contact GK Associate Director David Mitchell at: david.mitchell@gkstrategy.com

The Office for Students: A higher education aid or hindrance?

Late last year, Secretary of State for Education Bridget Phillipson announced increases to university tuition fees starting in September 2025. However, this did little to quell concerns of financial sustainability in the higher education sector that has been the talk of university towns. The suspension of the Office for Students’ (OfS) ability to accept new registration applications and issue degree awarding powers has not helped to alleviate doubts over the stability and growth of the sector. These temporary changes to the OfS’ remit will though allow ministers to focus on a wider package of reforms to the body. These are set out in the OfS’ draft strategy for 2025 to 2030, which is currently out for consultation.

The draft strategy builds on priorities set out by Sir David Behan in his independent review, ‘Fit for the Future: Independent Review of the Office for Students’, which was published in July 2024. His main takeaways include a lack of engagement with students, overstretched powers, and its need to help develop financial sustainability in higher education.

Central to the OfS’ draft strategy is one of the government’s five main missions: ‘breaking down barriers to opportunity’. Equality of opportunity is an underlying theme of the strategy, and it claims to place the experience of students at the centre of higher education. There are three pillars which aim to achieve greater levels of student satisfaction: regulating higher education courses; expanding the OfS’ attention to areas that impact students’ engagement with higher education; and increasing the resilience and quality of higher education.

Although student experiences are important, there is an understanding from the OfS and stakeholders that students can’t experience all aspects of university life if their university is nearing financial collapse or bankruptcy. Financial resilience of the higher education sector is the lynch pin of high-quality provision and breaking down barriers. This is even more pertinent with the rising cost of living and students’ expectations that the fees they pay should provide them with quality experiences beyond the lecture theatre.

Despite previous uncertainty surrounding the OfS’ role in the future of higher education, the pause in its powers and the body’s focus on the consultation will allow for a reset moment.

For higher education providers, the consultation is a chance to make the case to government and the OfS about the quality of its courses and the importance of higher education to the UK’s growth ambitions. The development of a stable economic base and demonstrating how the sector can meet students’ expectations will be key for encouraging investment opportunities into the sector. Stakeholders should engage with the draft strategy to help create a clearer future for the higher education sector and increase dialogue between the OfS and providers.

Westminster in 2025: Policy Shifts and Political Risks

GK is delighted to present its ‘Westminster in 2025’ report which sets out the key policy shifts and political risks we are expecting to see over the coming 12 months.

The report can be accessed here: Westminster in 2025 – Policy Shifts and Political Risks