General Election Results Briefing
The GK team reacts to the 2024 General Election results, with GK’s Strategic Advisers sharing their insights on Labour’s historic victory, and the implications for Sir Keir Starmer’s new government.
To read our briefing please click here.
General Election Update
5th July 2024
Election Result
As widely anticipated by all major polling conducted during the election campaign, the Labour Party secured its second-best electoral performance after Tony Blair in 1997 with a projected majority of 170 seats. The Labour Party leader, Sir Keir Starmer, will be appointed as Prime Minister in an audience with the King this afternoon. Achieved on a share of almost 35% of the vote – a tally lower than that achieved by Jeremy Corbyn in 2017 – Labour has benefitted significantly from the increase in the Reform UK vote, which has had the effect of splitting the right-wing vote in many key constituencies.
The Conservative Party has seen its support collapse across many parts of the country. Its projected final tally of approximately 120 MPs is worse than when it previously lost office in 1997 – with over 200 Conservative MPs losing their seats, including many prominent Cabinet ministers, including Penny Mordaunt, Grant Shapps, Alex Chalk and Gillian Keegan. The party vote share also provides grim reading having gone from 43% of the vote share in 2019 to 23%
Reform UK has outperformed initial expectations, polling 14% nationally, with its leader and chairman, Nigel Farage and Richard Tice, both being elected to Parliament for the first time. The Liberal Democrats have significantly improved on their previous performance; returning over 70 MPs to the new House of Commons, having picked up a large number of seats off the Conservative across the south of England. Meanwhile, the Scottish National Party has collapsed across Scotland, losing its status as the third largest party in Parliament to the Liberal Democrats with a mere 9 seats.
Next Steps
It is expected that the new Prime Minister will appoint his cabinet later this afternoon, which will then meet for the first time tomorrow morning. Whilst most cabinet ministers are likely to take on the portfolios they shadowed in opposition, some changes will be necessary in order to fill gaps left by the two shadow ministers who lost their own seats – Jonathan Ashworth and Thangam Debbonaire. Junior ministerial appointments are expected to follow over the course of the weekend.
The new House of Commons will meet for the first time on Tuesday 9th July, where MPs will be sworn in and elect a Speaker. The State Opening of Parliament and King’s Speech are due to take place on 17th July, where the new Government’s legislative priorities for the coming year will be set out. The Labour Government’s first budget is not expected until at least September, with incoming Chancellor Rachel Reeves having previously stated that she would give the Office for Budget Responsibility the ten-weeks required it requires to conduct a forecast before delivering any fiscal event.
Analysis from GK Senior Advisers
David Laws, former coalition government minister
“It was expected to be brutal, and it was. On 4th July, the UK electorate handed to the Conservative Party a redundancy notice, delivering it its worst ever electoral defeat in its 200 year history. Amongst the final results to be announced was that of ex PM Liz Truss, who has been thrown out of Parliament. The constituencies of Boris Johnson, Theresa May and David Cameron are now all in Labour or Lib Dem hands”.
“Political parties that have been in power for long periods are always at risk of landslides, but this was more than a landslide – it was a political earthquake, sweeping away numerous ministers and around two thirds of Conservative MPs. The public wanted revenge for the low personal standards of Boris Johnson, the economic chaos unleashed by Truss, and a Parliament of declining living standards”.
“With a few seats left to declare, Labour looks set to end with over 400 seats, perhaps just short of Blair’s 1997 haul of 418. The Lib Dems are now expecting a massive boost to their numbers – with over 70 MPs, three times their expectation of a year ago. The Conservatives have dropped well below their previous 1906 low of 156 seats, and the SNP will lose around 80% of their seats. Reform UK currently have 4 seats – crucially including Nigel Farage”.
“Labour now has a huge majority and can get on with delivering its programme for government. The results are broadly as expected by the polls, but with a couple of important caveats. Many pollsters thought the Conservatives might do even worse – finishing with well below 100 seats. The Tories are still though (just about) in business, with over 120 seats . The Lib Dems have exceeded even their own very highest private expectations, while the SNP have suffered a much bigger blow than expected – on the scale of the Lib Dem 2015 wipeout. And while Labour will be over-joyed to be in government with a solid majority, their seat total was well below the 450-480 level that many pollsters forecast, while their vote share (around 35%) is mediocre at best given the Conservative meltdown, and well below their recent ratings of 42/43%”.
“What are the implications? Let’s start with the easy ones. The Lib Dems are back in business. The SNP is in a deep hole and an independent Scotland is a very distant prospect. Reform UK are going to remain a real influence, with Farage in Parliament. Labour interest in voting reform may wane given their predicament and that PR would largely benefit Reform UK at present”.
“The big implications? The Conservative Party is in a deep hole. In 1906, its 156 seats still resulted from a healthy 43% vote share. This time the Tories polled a miserable total of around 24%. They are now likely to split between those wanting to move back to the centre ground and others looking for a partnership with Farage to reunite the right-wing vote. There are nasty choices to be made which all have major risks”.
“Meanwhile Labour looks in a superficially very strong position, but sensible Labour MPs will realise that the party’s resilience beyond the next election is far from guaranteed. Their victory owes almost everything to Tory weakness and the impact of Reform rather than enthusiasm for Labour. Seats that come easily can go easily. Farage has already put Labour on notice that it is now aiming to suck away predominantly Labour voters and win seats in areas where Reform’s strong vote gives them a good future chance. Farage will now target Labour on issues such as immigration, net zero costs, the state of the NHS, higher living standards, and relations with the EU. If Labour doesn’t deliver rapidly in office, it could face a pincer movement in future elections from Reform to its right and Lib Dems/Greens/Nationalists to the left”.
“Starmer is right that he changed his party and helped them exploit the Conservative weakness. But the failure of most disillusioned Tories to switch to Labour, and their inclination to go instead to Reform or stay at home should worry Starmer greatly. He has done the easy bit. Governing well will be harder. The electorate has decided clearly that it wants the Conservatives gone. Whether it wants a Labour government for long is still an open question”.
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Phil Hope, former Labour government minister
“Labour’s landslide victory carries profound political, social, and economic significance, marking a seismic shift from recent Tory dominance and a realignment of voter priorities. The nation has given Labour a mandate for progressive policies to address inequality, climate change, and improve public services. This victory symbolizes a cultural shift that rejects austerity, turmoil, and inward-looking attitudes; and endorses economic competence and stability, trust and good governance, humanity and social justice, decent public services, fairness at work and strong international relationships”.
“But the practical reality is very tough. In inheriting a grim economic situation and broken public services, Labour’s long-term mission will be to rebuild trust and prosperity over time. The focus will be on sustainable economic growth through attracting private investment, supporting public infrastructure, and more effective regulation of critical utilities and services. New approaches to green energy, technology and AI, rapid house building, economic devolution, and workforce skill upgrades will drive sustainable growth. Internationally, Labour will pursue closer economic ties with the European Union and adopt a multilateral approach to global challenges and conflicts”.
“Limited and targeted tax reforms on wealth will secure greater contributions from the affluent to address immediate challenges in public services such as the NHS, social care, and education, alongside better support for families on low-incomes. But substantial investment in public services and significant support for those in most need will only come from future economic growth”.
“The election will spark intense internal debate within the Conservative party regarding its direction, policies, and identity. The influence of Reform and its xenophobic populism will exacerbate internal divisions and trigger a bitter leadership struggle to redefine the party’s vision. The outcome could see a centrist shift to regain moderate voters or, more worryingly, a pronounced rightward shift to consolidate the base”.
“The 2024 election marks a pivotal moment for the nation and a turning of the page on the past. It will be very challenging with high expectations of change. But Labour’s huge majority enables them to confidently plan a phased decade of renewal, and to build the restoration of trust in our national and democratic institutions. It allows Labour, over time, to reshape the UK’s domestic landscape, and regain Britain’s position as a reliable partner in the global framework for sustainable growth, peace and security”.
GK Associate Hugo Tuckett examines the Prime Minister’s recent speech at Policy Exchange and whether he can address the Conservative Party’s declining fortunes.
Rishi Sunak turns his attention to security in bid to tackle Labour’s poll lead.
Following a dismal set of local election results and the high-profile defection of Dover MP Natalie Elphicke to Labour, Prime Minister Rishi Sunak has attempted to reset the political agenda. He used his latest relaunch at Policy Exchange, a Conservative-friendly think tank, to portray himself as the best leader to guide the country through what he described as the “dangerous and transformational” years ahead.
References were made throughout to ensuring the UK’s security in the wake of the Russian invasion of Ukraine and the ongoing conflict in the Middle East. It was also telling that Sunak made a pitch to voters on the opportunities presented by artificial intelligence – an area where he will feel comfortable promoting his tech credentials against the Labour leader Keir Starmer, who is 17 years his senior.
It is not unusual for incumbent (and unpopular) governments to paint opposition parties as inexperienced and incapable at a time of potential national peril. Former Prime Minister Gordon Brown famously argued “this is no time for a novice” in the wake of the 2008 financial crash amid David Cameron’s growing popularity. However, to go for this tactic right at the start of a general election campaign does suggest Sunak’s No.10 operation is running out of levers to pull to tackle Starmer’s seemingly unassailable lead in the polls.
Sunak’s pivot into security marks a clear distinction from his previous attempts to put the Conservatives on the path to election victory. At the 2023 Conservative Party Conference, he tried to paint himself as the change candidate and separate himself from the then 13 years of Conservative rule. Sunak was subsequently forced to adopt a continuity-focused strategy and defend the Conservatives’ record in office following David Cameron’s return as Foreign Secretary later that year.
The extent to which Sunak’s latest reset will work will depend on whether the electorate is still listening. The Conservative Party can highlight its commitment to raise defence spending to 2.5% of GDP by 2030, a pledge yet to be matched by Labour, who have adopted the looser definition of meeting the 2.5% figure “as soon as resources allow.” However, with Labour so far ahead in the polls and three changes of tack in less than a year, it does raise the prospect that the Prime Minister is trying to engage an electorate which is simply no longer interested in what the Conservatives have to offer.
GK Adviser Felix Griffin looks at the forces disrupting global supply chains and explores how industries and governments are adapting to this ‘new normal.’
Beyond shortages and delays: the existential challenges facing global supply chains
The intricate network of global supply chains currently faces a confluence of unprecedented challenges. The initial shockwaves of the COVID-19 pandemic exposed vulnerabilities in meticulously planned production and transportation systems. While there were tentative signs of recovery in 2023, geopolitical developments, like the war in Ukraine and heightening tensions in the Middle East, have exacerbated disruptions, impacting the flow of critical resources. This is compounded by the growing impacts of climate change, which manifests in extreme weather events that disrupt production and transportation, highlighting the limitations of just-in-time manufacturing models. Inflationary pressures are squeezing margins for businesses and impacting consumer spending due to rising costs of raw materials and energy. Labour shortages in many industries add another layer of complexity, creating bottlenecks and hindering smooth operations.
The consequences of these pressures are far-reaching. Consumers face significant price hikes across various goods, driven in part by supply chain disruptions. Shortages of certain products are becoming commonplace, and even when available, delivery times have significantly increased. Businesses are caught in a precarious position, struggling to meet demand while grappling with rising costs and the potential for product scarcity.
The question remains: are these disruptions a temporary blip or a sign of a new normal? Experts suggest that we are entering a new era for global supply chains, one that necessitates a paradigm shift towards increased resilience. Businesses need to adapt and become more agile to navigate this increasingly complex landscape. Diversifying their supplier base and production locations can mitigate risk by reducing reliance on any single geographic region. Nearshoring, the practice of relocating production closer to consumer markets, can lessen dependence on long-distance transportation, which is vulnerable to disruptions and rising fuel costs. Technological advancements offer a compelling solution where they can be realised. Investments in automation and data analytics can enhance efficiency, transparency, and even enable real-time adjustments to production based on fluctuating demand.
Governments themselves play a crucial role in ensuring supply chain integrity. Strengthening import/export controls and fostering domestic production of critical goods can lessen reliance on potentially volatile regions. Fostering international cooperation on supply chain diversification and transparency is proving to mitigate risks and ensure access to essential resources during periods of heightened tension. Echoing the concerns of Deputy Prime Minister Oliver Dowden, this new era necessitates a reassessment of national security risks embedded within globalised supply chains. Dowden aptly pointed out, in a recent address at Chatham House, that while globalisation has brought economic benefits, it has also exposed vulnerabilities. The recent actions announced by the UK government, including a review of Outward Direct Investment (ODI) risks and an update to the National Security and Investment (NSI) Act, serve as a model for other nations. These steps acknowledge the potential for exploitation by hostile actors, as highlighted by Russia’s manipulation of gas prices and China’s use of economic coercion. By working collaboratively with the private sector, governments can play a crucial role in building a more resilient and secure global supply chain network for the future.
Building a more resilient and adaptable supply chain network is not without its challenges. It requires a strategic shift in perspective and potentially higher upfront investment. However, the long-term benefits far outweigh the initial obstacles. By collaborating effectively, businesses and governments can foster a more robust system that ensures a smoother flow of goods, minimises disruptions, and ultimately benefits all stakeholders, from manufacturers and retailers to consumers across the globe.
GK Adviser Noureen Ahmed reflects on the Government’s priorities in its Women’s Health Strategy and explores the challenges Labour can expect to face in the women’s and wider health space should the party form the next government.
At the start of 2024, Health Secretary Victoria Atkins outlined her top priorities for 2024 under the Women’s Health Strategy, which came into effect two years ago. The Strategy was welcomed by the sector, due to the Government demonstrating its commitment to improving care and treatment for women. Women are routinely under-represented, particularly when it comes to clinical trials; this hinders our understanding on how a number of health problems such as cancer, endometriosis, and other gynaecological conditions impact women from a wide range of backgrounds. As women make up around 51 per cent of the population, tackling these obstacles is vital to ensuring improved outcomes for women’s health.
Under the Government’s priorities for women’s health this year, there are several initiatives expected to be implemented. These include plans to expand women’s health hubs, bolster pre- and post-natal care as well as improve support for vulnerable women. The Government has also committed to more funding for research, which would look into how women are represented in medical research.
Nevertheless, given how close we are to the next General Election (likely in October or November of this year), questions have been raised on whether such policies will actually be enacted over the coming months.
The priorities for 2024 came as a result of a Government consultation which aimed to learn more about women’s health issues, and to better understand women’s experiences of the healthcare system. The call for evidence received over 100,000 responses and demonstrated a clear consensus that health services at present fail to meet women’s day to day needs. The Women’s Health Strategy has been deemed ambitious, given it aims to “radically improve the way in which the health and care system engages and listens to all women and girls.” For the Government, the Strategy is much needed and will form “the next step on the journey to reset the dial on women’s health.”
The Labour Party has stressed its ambition to prioritise women’s health should it come into power, as well as to ensure all women – regardless of their background – have access to better quality care. In addition to its pledge to invest in women’s health services, Labour also confirmed its plans to increase access to reproductive healthcare, address gender inequalities in healthcare settings, and ensure women’s health services are equipped with the vital staff and resources needed.
As the likelihood of a Labour Government increases in the run up to the next General Election, Labour faces the challenge of demonstrating how it will ‘revive’ the NHS, with the health service having been chronically stretched and underfunded over the past decade. At present, the NHS faces a raft of issues related to recruitment, staff pay, industrial action and waiting lists which remains stubbornly high – prompting more people to take out private medical insurance. Should Labour come into power, the party will be undertaking a huge task to alleviate the crisis but will be limited in terms of how much substantial progress can be made by financial constraints.
Women make up a significant proportion of the population and so, inevitably, their choices greatly influence election outcomes. For Labour in particular, women’s votes will be essential if it wants to secure an electoral majority. It is imperative that the party works to engage effectively with women and ensure their concerns and aspirations for women’s healthcare are listened to and used to develop and implement effective policy.
GK Strategy are experts in the health policy landscape. Get in touch with noureen@gkstrategy.com if you’d like to hear more from our consultants.
GK Associate Joshua Owolabi and GK Adviser Noureen Ahmed assess the mood in Westminster ahead of the local elections in May.
Conservative Party (dis)unity in focus ahead of the local elections
With local elections taking place on 2 May, all eyes are firmly on the Conservatives, as the party braces for defeat. Respected psephologists Michael Thrasher and Colin Rallings, the Directors of the Local Government Chronicle’s Elections Centre, have predicted that the Party could potentially lose up to 500 seats, if it repeats its poor performance from the 2023 local elections. This would see half of the Tory councillors facing election lose their seats. Despite the optimism from Sunak’s allies that fellow Tory MPs will not agitate for yet another change in leadership, a heavy defeat could be perilous for the Prime Minister.
Speculation continues in Westminster about the implications of defeat for Sunak and his government. In recent months, press coverage has focused on whether a rebel group of MPs and former Tory advisers were plotting to use the election results to further undermine Sunak’s authority. There is already ammunition for the plotters to use, such as the rebellion in mid-April over the Second Reading of the Tobacco and Vaping Bill. The rebellion was orchestrated by the Tory right, and included potential successors, such as Kemi Badenoch. Although the Government won the vote, it was a reminder that party discipline is still lacking – an ominous sign ahead of the local elections.
Sunak’s opponents within the Conservative Party will be well aware of the historical significance of local elections. In 1979, 1997 and 2010 respectively, Thatcher, Blair and Cameron all secured general election victories following strong performances in the local elections that preceded them. As a general election is only a few months away, many would question how a change in leadership would be beneficial to the Party. However, if the Conservatives are routed by Keir Starmer’s Labour, then it presents disgruntled MPs with a choice – are their plans to prevent a general election defeat best served by pressuring the Prime Minister on policy and strategy in private, or are more drastic measures required?