Tag Archives: Party conference

Stuck in the middle with you? Ed Davey, the Lib Dem party conference and the moderate fight

GK Associate Director Thea Southwell Reeves and Adviser Mariella Turley share their reflections on the recent Lib Dem Party Conference in Bournemouth

The Lib Dem conference was a prime opportunity for the party to remind voters of who they are politically and what they offer. A combination of publicity stunts and clever campaign strategies sent 72 Lib Dem MPs to parliament at the last election – the party’s biggest electoral success for over a century. For leader Ed Davey, the challenge was to usher in a new, serious party that could offer a credible alternative to voters dissatisfied with the parties on the traditional left and right of British politics. If this was his mission, he may have missed the mark. His decision to march into conference as the head of a marching band while his party was having yet another row over trans rights, has not given much reassurance to potential voters (outside the conference hall walls) that the party represents a serious electoral alternative.

Although Davey remains in a strong position as leader with the support of a mostly happy party behind him, the public is growing weary of his endless stunts. Polling conducted by More in Common was presented to members at conference and showed that more than 60% of voters think the party’s publicity stunts make them look less serious. Many voters are also still unsure what the party stands for.

Much of the focus of the four-day conference was on positioning the Lib Dems as the only credible opposition to Reform UK. Former leader Tim Farron took to the stage adorned in the Union Jack flag in a bid to frame the party as a progressive voice that can reclaim patriotism for the centrist majority. Davey’s speech centred on criticism of Reform and included claims that Nigel Farage wants to liberalise UK gun laws. The slogan ‘don’t let Trump’s America become Farage’s Britain’ echoed throughout.

We did get a flavour of some policy. Party members voted to revise the Lib Dems’ 2045 net zero target to align with the government’s 2050 net zero goal. Duncan Brack, chair of the Lib Dems’ climate working group, accepted that the earlier deadline had become unrealistic thanks to previous government efforts. Deputy Leader Daisy Cooper used her speech to unveil plans for a windfall tax on big banks to fund an Energy Security Bank. The bank would offer loans to homeowners and small businesses to invest in insultation, solar power and heat pumps. However, Cooper was forced to admit that no formal conversations have taken place with any banks to date. The Lib Dem science and technology spokesperson Victoria Collins hinted at tighter social media regulation, proposing the introduction of warnings on addictive apps and a two-hour cap on scrolling for under 18s. Davey used his leader’s speech to outline some key policy objectives including a new customs union with the EU, cutting energy bills in half by 2050, a guarantee of starting urgent cancer treatment within two months of diagnosis for all patients, and discounted visas for US cancer researchers.

Those hoping that the party’s annual conference would provide clarity on the Lib Dems’ role in the British political ecosystem are likely to feel none the wiser. Davey’s closing speech pitches the party as a safe space for disgruntled voters on the left and the right. A place for both Labour voters who are frustrated with Starmer’s performance in his first year of government and Conservative voters who feel profoundly anxious about Badenoch’s drift to the right. Translating that into clear narratives around policy will be deeply challenging for the party and risks political incoherence. The party’s pitch to be the moderate voice of British politics requires considerable skill and acumen to sell to a voting public that is currently more attracted to polarising policies.

The fundamental question for conference was how the party can build on its 2024 electoral success. Instead of publicity stunts for media attention, Davey should put his energy into carving out a distinct message to voters. The party has neither the finances nor the political capital to campaign on all issues so they would be wiser to focus on developing appealing centrist policies such as ambitious integration with the EU, a compassionate approach to immigrants and a more socially liberal attitude to equal rights. These are the big-ticket items most likely to appeal to both the former one nation Tories and the liberal left and help the Lib Dems seize the centre ground.

Making the most of party conference season

GK Strategy is pleased to share its guide to effective engagement with policymakers during party conference season.

Insight from the GK team on making the most of party conferences can be accessed here: https://gkstrategy.com/wp-content/uploads/2025/09/Engaging-at-Party-Conference-Season-GK-Strategy-September-2025.pdf

Party conference 2023

As the annual conference season draws to a close, possibly the last before a general election next year, the main political parties will be reflecting on the success or otherwise of the Manchester and Liverpool gatherings. Both conferences were attended by our political advisers, who reflect on Conservative and Labour conference below.

As with past conferences, the measure of success differs, this was Rishi Sunak’s first as Tory leader, a more stable but still divided party. Just a year ago Liz Truss led a chaotic prelude to her short time in No10 and this year’s collection of Nigel Farage (as journalist) and long awaited HS2 announcement wasn’t the best backdrop as the Prime Minister attempted to cast his leadership as a force for change. Contrast Liverpool and the balance of a Labour party consistently ahead in the polls, with a more united and coherent party than for the past decade – a gathering of Labour activists who were at pains not to be carried too high on the prospect of government.

In a change to the usual order, the Conservative’s met first. The ongoing saga of will they, won’t they with HS2 didn’t help Rishi Sunak’s first conference as party leader. While the Prime Minister’s team struggled to get a hold of the narrative over the three days in Manchester, the former leader and likely leadership hopeful, Liz Truss and Suella Braverman, were quick to try and seize the agenda. Where the party truly seemed united was on the importance of support for climate action, and this was reflected in the sheer number of well-attended fringe events giving serious attention to how the UK can credibly retain its status as a climate leader. The Conservatives, despite recent announcements seemingly backing away from climate policy, understand that this remains a key vote-winner. Cobbling together a sell-able vision for the climate to the electorate could be make-or-break for the party in any upcoming election.

Sunak’s conference speech, his most important as leader saw the Prime Minister attempt to create some separation between his premiership and what he referred to as the previous “30 years of a political system which incentivises the easy decision, not the right one”. This will be a tough balancing act in the months ahead of the upcoming election. The 30-years Sunak references encompasses not only former Labour leaders Tony Blair and Gordon Brown, but no fewer than five Conservative Prime Ministers. The key question going into an election year will be whether Sunak can create that separation and be given the opportunity to push forward with his ambitious reforms to education, or whether he will be rejected by the electorate as more of the same.

Keir Starmer’s speech embodied Labour conference in Liverpool this week. A leader and a party more at home with its values and a confident, clear, coherent, even hopeful message about Britain’s future – a decade of national renewal. The party wanted a clean conference, a solid platform speaking to business leaders and the wider public, the opportunity now to project Keir Starmer’s message for the country which faced down the shame of the Corbyn-era and proudly bound past Labour success with a party of service, building a new country over the next decade and beyond. The test now is for the party to successfully project the same confidence beyond Liverpool, and Westminster, to the country at large.