Author Archives: GK Strategy

No more nasties: The government stamps its feet on baby food

The Department of Health and Social Care recently unveiled a new set of voluntary guidelines aiming to enhance the nutritional quality of commercial baby foods. These set new expectations for manufacturers, retailers, trade associations and non-governmental healthcare organisations to reduce the sugar and salt content of baby food and address misleading labelling within the next 18 months.

This initiative is the latest intervention as part of the government’s ‘Plan for Change’ and its broader 10-year plan for health. Building upon previous HFSS measures, such as the ban on junk food advertisements restrictions on fast-food outlets near schools, it indicates a growing appetite to intervene to improve the nation’s dietary health. Childhood obesity rates have doubled since the 1990s and obesity currently costs the NHS £11.4 billion per year; this is expected to increase as obese children reach adulthood. In order to shape healthy eating habits as much as possible, policymakers are turning their focus to the formative stages of children’s diets. The rationale is straightforward: if a child’s very first diet is contributing to lifelong health problems, then meaningful change must begin from the highchair.

The evidence underpinning these guidelines is clear. Researchers from the University of Leeds have found that baby foods from market leaders lack nutritional value and market their products in a misleading way. All too often, these products are sugary, watery, and breed consumer confusion with misleading slogans like ‘contains no nasties’. The guidance also advises manufacturers not to market products aimed at children under twelve months of age as ‘snacks’, with NHS guidance for parents contending that children this young do not need to eat snacks.

For manufacturers and retailers alike, the challenge will be to reformulate at pace. With the use of sweeteners prohibited for all foods aimed at children aged three and under, and a market that values both taste and convenience, they will need to find new ways to meet nutritional needs whilst maintaining trust with parental consumers.

Though billed as voluntary, these guidelines represent a clear direction of travel for the government. Public health campaigners have already indicated that these recommendations represent a further step rather than the finish line, and the government has left the door open to mandatory regulation should uptake be slow or inconsistent. For businesses, the choice is binary: act now and shape the policy conversation, or risk playing catch-up if it was to become law.

The government’s strong stance on baby food is a clear signal of intent to improve the nutritional content of the nation’s diet. It forms part of a wider push by the government to encourage healthy eating habits, improve transparency between businesses and consumers and reduce the long-term economic burden on the NHS. Whilst this will result in short-term costs to businesses, there remains a real strategic opportunity to engage in the policy conversation. Businesses that position themselves early as genuine leaders in providing nutritional baby food can win the trust of both policymakers and increasingly health-conscious parents.

Webinar: the role of agri-tech in strengthening the UK’s food system

GK Strategy invites you to a webinar panel discussion on:
The National Food Strategy: the role of agri-tech in strengthening the UK’s food system

Keynote speakers:

Steve Brine
Strategic Adviser at GK Strategy and former health minister and chair of health and social care select committee

Honor May Eldridge
US and UK farming policy expert and former senior legislative advisor at the Food Standards Agency

Wednesday 22 October from 15:00 to 16:00

This event will held on Zoom.

Please RSVP by emailing events@gkstrategy.com for joining details.

Steve Brine is a Strategic Adviser at GK Strategy. He was Member of Parliament for Winchester from 2010-2024 and served in government as a Whip, public health minister and chaired the influential Health and Social Care Select Committee. Steve’s main interests include primary care, public health, NHS leadership and prevention of ill health as well as HIV, health tech and cancer. He also co-hosts the successful ‘Prevention is the new cure’ podcast and lives in Hampshire. He now works in the private sector as a health advisor and speaker and is a charity trustee.

Honor May Eldridge is a policy and advisory expert in food and environment impact, working to advise NGOs and businesses in the agriculture and food retail sectors. Her expertise spans international trade, climate-resilient agriculture, and food system transformation — always with an eye on equity and long-term viability. Honor was previously the Senior Legislative Advisor to the Food Standards Agency, working on how innovation can be delivered through regulation. She is currently working on two books on the future of food. She is also known for her wry appreciation of the avocado, having written her first book on the fruit that has, somewhat unfairly, borne the brunt of intergenerational debate. Once spotlighted as the unlikely culprit behind millennials’ housing woes, the avocado now serves as a symbol of Honor’s approach to food and farming policy: humble, misunderstood, and full of potential.

How can agri-tech prepare for the next parliamentary term?

MPs might be on their summer break but what can you be doing to prepare for the next parliamentary term?

August in Westminster is a quieter time. Government grinds to a halt as MPs return home to continue business back in their elected constituencies. This downtime in the political calendar grants companies a rare breathing space – and the opportunity to turn attentions to resetting government relations plans and preparing for the parliamentary year ahead.

Before parliament returns on 1 September, businesses should be taking the time to think about how to best prepare for the government’s second year in office. Although parliament is in recess, there’s still plenty we can be getting on with to develop an effective strategy and work towards policy objectives. From strengthening stakeholder engagement strategies to assessing regulatory risk, the planning taken now will make the crucial difference between scrambling to adapt to policy announcements and confidently navigating the next wave of policy decisions.

So, what should businesses be thinking about during these summer months?

Engaging with the civil service

While parliament draws to a close over the summer, the civil service remains central to ensuring the smooth operation of public services. Officials continue to work on the implementation of government policies, running consultations, and preparing for the legislative activity that is set to resume in the autumn.

For businesses, the absence of parliamentary activity offers a valuable opportunity to take stock of their existing relationships with civil servants, assess the strength of those channels of communication and identify where they could be expanded. Civil servants tend to be a bit quieter over summer too, so it’s the perfect time to catch up over a coffee in preparation for the year ahead.

Monitoring Parliamentary Committees

Similarly to the civil service, parliamentary committees continue their business while MPs are away. Staff continue to work behind the scenes, launching calls for evidence and meeting businesses in their sectors of interest. In recent weeks, we’ve seen a flurry of committee activity affecting the agri-tech space.

The Science, Innovation and Technology Committee have launched an inquiry into innovation and global food security, actively seeking to hear from agri-tech businesses about how new agricultural practices can catalyse food production. Each Committee’s reports, which are written using the evidence submitted to the inquiry, land directly on ministers’ desks – offering businesses the space to communicate exactly what they need from government to succeed.

Can we also add the health one here? One of the focuses of the health one is healthy food and many of the agri-tech businesses focus on improving nutritional content e.g. precision breeding.

Preparing for Party Conferences

The annual party conferences mark a significant moment in the political calendar. Taking place over September and October, each conference allows parties to set their political agenda and rally support from members and industry. For Labour as the governing party, this means actively listening to and engaging with businesses of all sizes to better understand their priorities, concerns, and capacity to contribute to the party’s core objective of economic growth. With agri-tech flagged as a frontier industry within the government’s industrial strategy, the party conference will provide a useful avenue for businesses within the sector to raise their profile with government.

For opposition parties, conferences are a critical space for developing and refining alternative policies that can challenge the government’s agenda. Without the responsibility of running departments day-to-day, opposition parties can use this time to strategise ideas that could credibly form the backbone of their next election manifesto.

Meeting with MPs

Although MPs are back in their constituencies during recess, they are not on officially out of office. During this time MPs turn their attentions to local priorities, such as meeting constituents, visiting community projects and engaging with businesses in their area. Businesses, and especially those developing cutting edge agricultural technology, should think about inviting MPs to visit their sites to see first-hand innovation in the sector. Demonstrating tangible contributions to local employment, food security, environmental sustainability, or economic growth can help MPs see how your business aligns with their constituents’ interests and supports the government’s wider priorities.

Building and strengthening relations with MPs is at the core of effective political engagement. An MP who understands your business and believes in its potential can be a powerful advocate by championing your work in parliament or connecting you with relevant ministers and officials.

Although the political pace of the parliamentary summer recess might feel slower, this is no time for businesses to wind down. Whether through strengthening relationships with civil servants, preparing for the party conference season, or engaging directly with MPs in their constituencies, the weeks remaining weeks until 1 September grant businesses the time to reassess their political engagement. Using this time productively will enable businesses to position themselves as constructive partners to government, trusted to feed into the conversations that will shape Labour’s next year in office and beyond.

Trump Administration deregulatory push yields industry wish list for rule rollbacks

By Erin Caddell, Anchor Advisors LLC – A GK Strategy partner firm

Amidst the mile-a-minute pace of activity in the Trump Administration’s first six months, the Office of Management and Budget (OMB)’s April 11th posting of Federal Register document 2025-06316, “Request for Information: Deregulation” did not exactly make for scintillating tabloid reading. Yet the effort initiated by OMB’s memo is likely to spark substantial regulatory activity by a number of federal agencies starting this fall and into the remainder of Trump’s current term that will be highly impactful across a range of industries in the U.S.

OMB’s request for information (RFI) was prepared in response to an Executive Order signed by President Trump on April 9th to repeal “[u]nlawful, unnecessary and onerous regulations”. The order notes that the U.S. Supreme Court has issued a number of rulings in recent years limiting the power of federal agencies, and asks commenters to identify regulations now inconsistent with these decisions.

Companies and their trade associations were only too happy to respond to OMB’s request. The RFI received nearly 8,500 comments during the 30-day window (though some were from individuals calling for caution against moving too quickly to deregulate). OMB and federal agencies will likely begin the process of repealing or amending certain rules cited in the comments starting this fall. Importantly, the executive order notes that agencies may attempt to rescind the rules in question without the traditional notice-and-comment period required for formal rulemaking, which can add months if not years to the process. The order cites a provision in the Administrative Procedures Act (APA) providing a “good cause” exemption to traditional rulemaking requirements if the original rule is “impracticable, unnecessary or contrary to the public interest.” Any attempts to circumvent the rulemaking process would be met immediately by legal challenges (interestingly, the Mortgage Bankers Association, an influential trade association, argued that agencies should continue to utilize the notice-and-comment process, as abandoning this function could rob industry with a key means of providing input). But even if ultimately overturned, companies would have to make accommodations to assume a proposed repeal could become effective, particularly if intermediate courts support the Administration.

So what does Corporate America hope to deregulate? Anchor reviewed a representative sample of comment letters submitted by trade associations representing a range of industries. We summarize in the table below recommendations from six of these comments. Taken together, the missives describe their authors’ frustrations with the blizzard of rulemaking under the Biden Administration and cite hundreds of regulations they believe should be repealed or revised in the name of spurring economic growth and reducing the administrative burden.

Select Industry Association Responses to OMB Deregulation Request for Input (RFI)

Organization	Rule cited	Agency(s)	Year	Commenter’s rationale
Mortgage Bankers Association (MBA)	Adoption of energy efficiency standards for new construction of HUD- and USDA-financed housing	HUD, USDA	2024	Will drive up costs for new single-family and multi-family construction; 30 states still operating under prior standard enacted in 2009; shortage of inspectors trained on new standard.
National Multifamily Housing Council/National Apartment Association	Floodplain management and protection of wetlands	HUD	2024	Imposes substantial compliance costs on homeowners without robust data on actual risk reduction benefits nationwide.
Information Technology and Innovation Foundation	Rule requiring minimum of two crew members on most US freight and passenger train journeys.	Federal Railroad Administration	2024	Lacks foundation in safety data; is driven by labor-union pressures; automated braking systems and other technological advances intended to mitigate accidents caused by human error.
American Petroleum Institute (API)	National Ambient Air Quality Standards (NAAQS) for Particulate Matter	EPA	2024	In 2024, EPA mandated a lowering of maximum air particulate matter – a measure of air quality – of no more than 9.0 micrograms per cubic meter vs. 12.0 previously. API argues no new scientific evidence had emerged to warrant such a reduction. API argues the new standard will limit economic growth. The group supports revising, not repealing the rule.
Small Business Low Risk Coalition (group of manufacturing/industrial trade associations)	Multi-sector general permit rules for stormwater discharge from industrial facilities	EPA	2021	Argues 2021 version of standard was issued in overly hasty fashion relative to the 2015 version, which received lengthy multiagency review. The group argues that the 2021 permit rules added costly, unnecessary analytical monitoring requirements for many industries.
American Hospital Association (AHA)	Remove telehealth originating and geographic site restrictions within the Medicare program.	CMS	Various	Currently, Medicare patients in urban or suburban areas do not have the same access to telehealth services covered by Medicare as those in rural areas; in other cases patients must be in a clinical setting to receive telehealth services, which defeats their purpose.

Source: Regulations.gov

What does this mean for investors and companies? The OMB request for information and its many industry responses are a sign that deregulation – obscured thus far by the trade war, the immigration crackdown and the many controversies that follow the current Administration – will nonetheless be a key theme for Trump’s second term. The fall Unified Regulatory Agenda, a document published by presidential Administrations twice a year that details each federal agency’s priorities for the coming 12 months, will provide clues as to how the Administration has translated OMB’s fact-finding mission into agency priorities.

Given the inclination of Trump, Vought and those around them in the Administration, OMB is likely to push ahead with many of the deregulatory recommendations put forth in the comment letters. Opponents will attempt to counter these efforts through the courts, with their allies in Congress, and by attempting to influence public opinion. But as with many other aspects of the Trump Administration, critics will face the challenge of fighting many battles at once.

History also shows that deregulation can be a double-edged sword for the private sector. The Global Financial Crisis of 2007-08, which followed a long period of loosened of the U.S. financial services industry, is the most striking recent example. But more recent cases like the collapse of Silicon Valley Bank in spring 2023 demonstrate the dangers of lighter-touch regulation. In that case, rule changes reducing capital and liquidity requirements for banks of Silicon Valley’s size encouraged the firm to increase its risk profile, making the firm highly vulnerable to a rise in short-term interest rates. Companies must do more on their own to protect their businesses, customers and employees at times when the pendulum swings toward deregulation. Ethics committees, ombudsmen and similar compliance measures (Anchor and its partners can help with this!) can serve companies well at times like this when animal spirits are running high – on Wall Street as well as in Washington, D.C.

Housing Policy Under Labour: One Year On

Twelve months ago, the Labour government was elected on a manifesto with housing policy at its heart. It pledged to improve the lives of renters, as well as make housing more affordable by accelerating housebuilding and reforming planning policy, which in turn placed housing policy at the centre of the government’s ‘growth mission’.

One year on from this government taking office, what have been the major trends in housing policy under Labour, and how much progress is it making against the commitments it set out before the election? In this blog, our consultants Sam Tankard, Will Blackman and Joshua Owolabi look at the biggest housing policy initiatives from the government and what to expect next.

Planning and Housebuilding

The root of many troubles facing UK construction and housebuilding lies in the planning system which, in its promise of reform back in 2023, Labour committed to “back the builders not the blockers”. This move was seen as necessary if Labour had any hopes of meeting its manifesto promise to build 1.5 million homes over the course of this parliament. This was always a tall order given the UK has averaged 150,000 new homes between 2013 – 2023, despite targets often still sitting at around 300,000 a year.

The government’s Planning and Infrastructure Bill was introduced earlier this year as one of its flagship pieces of legislation, designed to speed up the delivery of new homes, increase capacity of local planning authorities with new planning officers, unlock land through compulsory purchase orders, and introduce a Nature Restoration Fund to offset environmental impacts.

This was welcomed by developers, investors and pro-housing campaigners as a sign that the government was finally putting in the policy requirements to unlock the level of growth needed to hit their targets, especially as housebuilding ‘starts’ since the beginning of this parliament are sitting at 186,000 – some way off the government’s target.

However, those same supportive voices now feel disappointed that the government has already started to water down the bill, even after removing the whip from an MP for leading a rebellion against it. In its original form, the bill was not considered hugely radical: criticised in part for only making tweaks rather than wholesale change. It does not, for example, even deal with the wider issues hindering development such as zoning and the value of available land, the labour skills shortages in construction, or the rising cost of materials that are pushing up the cost of housebuilding.

Now in the Lords, the government has introduced amendments that would make Environmental Delivery Plans harder and more complicated, as developers will now have to demonstrate how it will contribute positively to nature, and giving Natural England a potential veto on the delivery of new homes.

This significant concession signals the bill could be weakened further still, making it neither effective in delivering the housing at scale, nor enshrining the environmental protections that campaigners want to see. Housing Secretary, Angela Rayner, will need to use her political heft in the Cabinet to demonstrate the government remains on track and isn’t just compromising on a damp squib. After all, as a former prime minister once said, “standing in the middle of the road is very dangerous, you get knocked by the traffic from both sides”.

Rental Reform

One of the most significant areas of housing policy reform over the last 12-months was in fact originated under the last Conservative government. The Renters’ Rights Bill, which is currently coming towards the end of its passage through Parliament, has been a long time in the making.

It was the Theresa May government in 2019 that first consulted on reforms to rebalance the rights and responsibilities of landlord and tenants, which included ending the ability of landlords to issue Section 21 notices, or ‘no-fault’ evictions. This change continues to be the centrepiece of the bill and is intended to give greater stability and security of tenure to tenants. The bill also provides landlords with reformed and expanded grounds for seeking possession of their properties under Section 8 of the Housing Act 1988. This includes cases where the landlord wishes to sell or to move into the property themselves. Other measures include stricter requirements around rent increases, the creation of a new ombudsman, new requirements on landlords to remedy mould and damp problems, and a new right for tenants to request a pet.

The Conservative government’s version of this legislation – then called the Renters’ Reform Bill – fell away following the dissolution of the last parliament. Labour’s version of the legislation includes some significant differences to its predecessor, including increased notice and grace periods, and a three-month requirement of rent arrears before a landlord can seek possession, up from the two months proposed by the Conservatives. Almost all of the changes put forward by Labour are to the benefit of tenants rather than landlords.

Taken together, these reforms are the most significant changes to the regulation of the private rented sector for over 35 years. The residential landlord sector has been careful not to be seen to oppose the legislation outright given the unhelpful optics around this. However, many individual landlords are concerned that the balance has tipped too far away from them, potentially leaving many unable to take back possession of their properties in reasonable circumstances. Court backlogs have provided an additional layer of concern, with delays in processing evictions claims already persisting in many parts of England, and many landlords calling for significant improvements in order to allay their concerns.

Some industry leaders such as Propertymark and the National Residential Landlords Association have warned that the proposed provisions could lead to landlords withdrawing from the sector, in turn limiting supply and driving up rents. The Ministry of Housing, Communities and Local Government’s own impact assessment does not predict an exodus of landlords from the sector. Indeed, landlords have been subject to a raft of regulatory and tax changes since 2015, but these have not resulted in significant divestment from the private rental market, which many had predicted at the time. There is no question that these reforms are significant, but the longer-term impact of them may not be seen for many years to come.

Leasehold Reform

The Leasehold and Freehold Reform Act 2024 (LAFRA 2024) was passed by the previous Conservative government to strengthen leaseholders’ rights. However, its implementation has become the responsibility of the Starmer government as many of the reforms within the act require secondary legislation before they come into effect. This is a significant task given the high number and complexity of the provisions within the act.

In March 2025, the government implemented measures set out in LAFRA 2024 strengthening Right to Manage (RTM) provisions. Prior to March, landlords had been able to recover the costs of dealing with the RTM claim from the RTM company at the end of the process. Now, in a non-contentious claim, the landlord cannot recover any of its costs from the RTM company or the participating leaseholders.

The government is also consulting on the charges leaseholders – and homeowners on freehold estates – pay and the services they receive. One of the most significant challenges for leaseholders under the previous system was the inconsistent format of service charge demands. Once implemented, the new format will require landlords and managing agents to ensure that all demands on leaseholders are consistent, clear, and easy to understand. Any deviation from this prescribed format will render non-payment or late payment provisions in the lease unenforceable, providing a powerful incentive for landlords to comply.

While measures in the LAFRA 2024 will reduce excessive fees for leaseholders, many leaseholders may not fully understand their new rights under the reforms given the complexity of the act. Property agents will need to stay up-to-date with the regulations to guide tenants effectively, especially when it comes to disputes or questions about lease terms. Agents who manage leasehold properties will also need to maintain clear communication with freeholders, ensuring that lease terms comply with the new rules.

Despite the work already undertaken, the government intends to introduce further reforms. The Minister for Housing and Planning, Matthew Pennycook, has long favoured moving away from the leasehold system. As a result, the government has proposed a Leasehold and Commonhold Reform Bill, which will be introduced to parliament before the end of 2025. The bill would aim to make commonhold the default tenure for new flats and allow individual properties within a building or larger development to be owned on a freehold basis.

High quality property managing agents are likely to benefit from the proposed measures. Pennycook has made it clear that agents already play a key role in managing multi-occupancy buildings and freehold estates, and their importance will only increase with the proposed commonhold reforms.

Under the proposed model, agents would be employed by commonhold associations to assist in the day-to-day management of a building, and it is anticipated that almost all new commonhold developments, especially larger or more complex buildings, will be established with a managing agent to help run the site on their behalf. This could drive demand for agents with a strong track record of block management. The government is also considering whether it should be mandatory for a managing agent with appropriate expertise to look after high-risk buildings. Furthermore, the government is consulting on proposals for mandatory qualifications for agents and is highly likely to include measures regulating training and standards for agents in the proposed commonhold bill.

So far, the government made significant progress in enacting its leasehold reform agenda. Despite legal challenges to LAFRA 2024 and opposition from landlords to reforms, Matthew Pennycook and Angela Rayner seem determined to press ahead. Therefore, we can expect major changes to leasehold, commonhold and freehold regulation over the course of this parliament that will present new obstacles and opportunities for the housing sector.

Policy Spotlight: Energy and Net Zero

Foreword

Scott Dodsworth, Managing Director and Senior Partner at GK Strategy

The central part of Labour’s election pitch to the country last year was unlocking economic growth. Over Labour’s first year in office, it remains clear that Energy Secretary Ed Miliband, with the backing of the Prime Minister and Chancellor, sees delivering energy security and the net zero transition as central to that.

The consistently high cost of energy, against the background of an ongoing cost of living crisis and struggling public finances, is contributing to growing scepticism about the transition to net zero – largely from the Conservatives under Kemi Badenoch, and an increasingly popular Reform party. Despite this, the Prime Minister has doubled down on net zero as part of the UK’s industrial strategy.

After something of a false start after the 2024 general election, the government is now moving at pace. It sees the remainder of 2025 as a crucial period to deliver on its promises to an impatient electorate: to bring down energy bills and push to 95% clean power by 2030. Since the spring, we have seen the government publish its Industrial Strategy, of which green industries were seen as a frontier sector. Ed Miliband also secured a healthy departmental budget in the June spending review despite cuts elsewhere. These, together with the wider cross government approaches to planning, infrastructure and the National Wealth Fund, are all signals that the government is kicking up a gear on its net zero delivery.

To deliver on its promises, the government is looking for solutions from businesses. There is a renewed willingness across Whitehall to engage with those who can partner with government to unlock the private investment to fund these commitments at the pace and scale required. There is also impatience within mission-driven departments to ‘get on with the job’ – including for DESNZ’s ‘Mission Control’ – so speed is of the essence. Good government relations have rarely been so important to businesses that want to be on the right side of the relevant policy debates underpinning this mission.

Our cross-sector and connected team at GK Strategy is immersed in energy and industrial policy. We work to support businesses and investors to better understand the political and regulatory environment and align our advisory services around your strategic and commercial aims. This report takes a closer look at the key pillars of the government’s net zero agenda: energy efficiency, grid and power supply, and transport decarbonisation.

In politically febrile times like these, it is important that organisations are consistently making their case to government so that they can maximise opportunities where they arise, as well as mitigate risk. We look forward to working with you to realise opportunities.

Energy efficiency – the quiet engine powering Labour’s net zero agenda

Sam Tankard, Senior Associate

In the race to net zero, energy efficiency is perhaps one of the less glamourous parts of the policy puzzle. The government’s mission to achieve 95% clean power by 2030 has dominated public messaging and policy bandwidth. But while clean energy generation captures the headlines and the government’s attention, reducing demand through insulation and electrified heating remains one of the more cost-effective levers available to a government with little money to throw around.

Retrofit and ‘fabric first’ measures – such as insulation upgrades and draught-proofing – are proven, scalable technologies that deliver immediate benefits, not least on household bills. After all, the cheapest energy is that we don’t use. With many households still feeling the impact of the cost-of-living crisis, voters are likely to judge the success of the energy transition by whether they feel it’s becoming cheaper to heat their homes. In that context, energy efficiency should be seen as not just central to climate strategy, but to the government’s economic and electoral strategy.

The Warm Homes Plan: A consolidated approach

The government’s flagship Warm Homes Plan aims to consolidate and scale existing schemes including the Warm Home Discount, Boiler Upgrade Scheme, and the Social Housing Decarbonisation Fund. It also introduces new Minimum Energy Efficiency Standards (MEES) across both the private and social rented sectors. Energy Secretary Ed Miliband successfully secured the full £13.2 billion needed to deliver the scheme in the June spending review – no small feat in a fiscal environment defined by restraint. This commitment is a clear signal of Labour’s intent to start to put energy efficiency on a par with clean energy generation – and of Ed Miliband’s strength within the Cabinet, despite the negative briefings against him.

Will the Plan deliver a genuinely integrated approach to home decarbonisation, or is it a rebranding of legacy Conservative programmes? The recent restructure of DESNZ – giving the Plan its own delivery team – suggests it will. Energy efficiency is also being linked to job creation, supply chain development, and regional growth. However, if this ambition is to be realised at scale, subsidies alone and piecemeal grants will not suffice. The sector needs a long-term investment framework that can attract institutional capital and mobilise private finance – one that de-risks retrofit projects, supports innovation across the supply chain and gives confidence to the investor community. This framework has not yet been brought forward, and its absence may hamper large-scale investment in the space.

Regulation will drive the market

Regulation is beginning to move the dial. Reforms to the Energy Performance Certificate (EPC) methodology will require more homeowners and landlords to invest in fabric-first improvements, smart controls, and low-carbon heating. From 2026, new MEES requirements and an updated Decent Homes Standard are set to kick in, compelling landlords to upgrade their properties by 2030. These reforms are expected to drive significant market demand through the remainder of this Parliament – providing a welcome growth stimulus for retrofit supply chains, innovators and engineers.

Clean heat still stuck in second gear

Progress on the clean heat transition continues to lag behind the government’s targets. Labour has consulted on expanding the Boiler Upgrade Scheme to include air-to-air heat pumps and heat batteries, reflecting a desire to support a range of technologies. However, political caution looms large. The backlash faced by Germany over heat pump mandates has made ministers wary of appearing prescriptive, particularly where upfront costs for consumers, and particularly for lower income households, remain high for these technologies.

Heat pumps are still significantly more expensive than gas boilers, both in terms of installation and ongoing energy costs. Public funding falls short of matching the scale of ambition set by national targets. As of May 2025, the UK had just 412 heat pumps per 100,000 people, compared to over 3,000 per 100,000 across comparable European countries, highlighting the significant implementation gap in the UK.

The electricity pricing trap

Underlying many of these challenges is a structural pricing problem. The UK’s gas-heavy energy mix means that gas sets the marginal price of electricity 98% of the time, compared to just 39% in other European markets. As a result, electricity remains artificially expensive, making the economics of clean heat harder to justify. Labour’s clean power push aims to shift this overreliance on gas but change will take time.

In the interim, the government is considering options such as rebalancing environmental levies away from electricity and onto gas, or absorbing them into general taxation. These options are politically sensitive and the nettle is yet to be grasped. The recent debate over zonal pricing in the electricity market review signals deeper tensions in how costs are distributed geographically and socially.

The pricing debate about who pays for energy in a way that is fair will be back soon enough. How this will impact the decarbonisation of heat will be one businesses should follow closely, and take the opportunity to share their view accordingly.

Energy efficiency may not dominate the net zero headlines, but for a Labour government seeking to deliver tangible economic outcomes, reduce bills, and meet its climate targets, it is increasingly central to the political and policy equation. The coming months will reveal whether this this is matched by delivery, investment, and a market framework robust enough to make retrofit a genuine national success story.

Clean power meets smart tech

Noureen Ahmed, Adviser, and Arth Malani, Researcher

The government’s Clean Power 2030 Action Plan, published late last year, positioned wind and solar energy as the backbone of the UK’s future energy system.

It also highlighted how these developments will support the rapid growth of Artificial Intelligence (AI) and the digital infrastructure underpinning it, particularly data centres. It is no surprise that clean energy and AI remain central pillars for this government, as they underpin both economic competitiveness and energy security in an increasingly volatile global environment.

The government is committed to securing a cost-effective, low-carbon energy system while catalysing the growth of new energy and technology industries. Leveraging cutting-edge technologies such as automation and AI will be crucial to accelerating the decarbonisation of the grid, reducing emissions, and enhancing system resilience. Against a backdrop of rising geopolitical tension and global energy market instability, the Action Plan – and the subsequent strategy documents like the Clean Energy Industries Sector Plan and Solar Roadmap – underscore the urgency of fortifying the UK’s energy infrastructure. These initiatives also work towards derisking much of these large scale renewable generation projects – particularly through changes to the contracts for difference auction programme.

Grid connections still an obstacle

One of the most pressing challenges identified in recent strategy documents is the exponential growth of the grid connection queue, which has expanded more than tenfold over the past five years. Financial and regulatory barriers have slowed progress, stalling renewable projects at a time when urgency is paramount. In response, the government is pivoting toward a more agile, readiness-driven grid connection regime. By reforming planning frameworks and moving toward a “get on or get out” approach to the queue with Ofgem and the National Energy System Operator, the government is sending a strong signal to renewable developers that this government is about more than just subsidies to stoke supply. The intended outcome is twofold: accelerating the deployment of renewable infrastructure while enabling the co-location of energy-intensive facilities, such as data centres and transformers, near these clean power sources. This strategic alignment demonstrates the increasingly symbiotic relationship between AI technologies and the energy transition.

This approach reflects the growing economic footprint of the UK data centre industry, which currently contributes £4.7 billion in Gross Value Added (GVA) annually, a figure projected to rise to £44 billion by 2035. Unlocking the productivity and innovation gains associated with AI and data centres will be key for the UK’s global competitiveness. Yet the growth of this sector brings significant energy challenges. As one of the most energy-intensive industries, data centres demand not only increased capacity, but a cleaner, more reliable energy supply to keep compliant with many businesses’ own climate ambitions – as well as the government’s. The path to net zero must therefore keep pace with the evolving needs of the digital economy. A coordinated approach between the Department for Energy Security and Net Zero (DESNZ) and the Department for Science, Innovation and Technology (DSIT) will be fundamental in aligning energy and digital infrastructure planning.

Powering the AI transition

To help navigate these challenges, the government has established the AI Energy Council, a cross-sector forum of energy and technology leaders focused on ensuring the energy system can accommodate the explosive growth of AI. The Council has a dual remit: to guide infrastructure planning for AI-related growth, and to assess the more than 200 bids from local authorities vying for designation as AI Growth Zones – regions earmarked to become hubs for AI development and deployment. These zones sit at the intersection of energy policy and regional growth, dovetailing with the government’s broader devolution agenda, which aims to empower local leadership in strategic authorities to unlock economic potential.

The AI Energy Council has recognised that without targeted interventions in energy security and infrastructure, AI-led growth could stall. Ensuring a stable, clean, and scalable energy supply for AI-intensive industries is not just a technical challenge, but an economic one. Preventing energy-related bottlenecks will be key to enabling innovation across all sectors – from manufacturing and transport to healthcare and financial services. As the UK accelerates its clean energy transition, AI will not only be a consumer of energy but also a catalyst for smarter, more resilient energy systems. AI-enabled grid forecasting, predictive maintenance, and autonomous energy trading are already beginning to redefine how power is generated, distributed, and consumed.

Taken together, these developments mark a new phase in the UK’s industrial strategy – one where the convergence of clean energy and digital technology is central to the nation’s economic, environmental, and geopolitical goals. As such, AI and energy should not be seen as separate policy challenges, but as intertwined pillars of a modern, secure, and sustainable economy.

Little slack in the government’s decarbonisation tightrope, especially for transport

James Allan, Senior Adviser

The government is walking a decarbonisation tightrope. Nowhere is this clearer than in its approach to transport. As the net zero consensus is fracturing, most acutely under building pressure from the right of the British political system, onlookers will have noticed a few shifts in government policy impacting transport decarbonisation. This includes a watering down of the Zero Emissions Vehicle (ZEV) mandate and a previously unthinkable policy position on Heathrow expansion for a Labour cabinet. These are the perhaps inevitable concessions that have to be made in the face of a seemingly undeniable fact: decarbonising the transport sector entails an element of economic trade off.

These two decisions, measured against what Labour committed to in its election manifesto, throw into sharp relief a common critique of this government: that the manifesto’s language was sufficiently opaque to allow for a significant degree of wiggle room. Now in government, there is plenty of talk of change, but a continuing weakness on policy detail and substance, not least concerning transport decarbonisation.’

Understanding the rationale behind the government’s policy choices will be critical for businesses and investors looking to engage with ministers. As policy positioning subtly changes in government from bold rhetoric to balancing economic pragmatism with climate ambitions, sectors such as aviation, freight and automotive will need to recalibrate their expectations. Businesses will need multiple channels of influence as transport decarbonisation spans a range of policy areas, priorities and government departments. For the Department for Energy Security and Net Zero, the focus is clean energy by 2030; for the Department for Transport, it is rail nationalisation and infrastructure delivery.

Backing Heathrow expansion

Expanding Heathrow is a long way off despite the government’s recent support. Ministers have set out four tests for approval, including i) compatibility with the UK’s climate change targets, ii) mitigations to increases to noise pollution, iii) and air pollution, as well as iv) providing economic benefit to all parts of the UK, not just London and the South East. The fast-tracked review of the Airports National Policy Statement will provide substance to these four tests and commitments to sustainable aviation fuel (SAF) are expected to feature strongly when the refreshed policy statement is published later this year.

The justification is clear. The expansion of Heathrow, while mandating that the industry transitions to SAF (which is in short supply globally) is immensely costly and requires high levels of capital investment to deliver. To support the transition, the government is legislating for a revenue certainty mechanism that aims to de-risk and attract private investment into this nascent technology. It is the familiar carrot and stick approach to transport decarbonisation of mandate and incentives.

Mild tweaks to the ZEV mandate

The government’s tweaks to the ZEV mandate reinstated the 2030 target of banning the sale of internal combustion engine (ICE) cars but relaxed the rules around which vehicles can be sold until 2035, including hybrid vehicles and ICE vans, and introduced greater flexibilities for manufacturers. The mixed reaction from the automotive industry suggests that ministers may have struck a workable compromise – a willingness to trade speed for political and economic deliverability.

Key to pulling off the transition to EVs is scaling up the deployment of EV infrastructure and chargers. Consumer confidence to purchase and drive an EV across the country is an important precursor of the transition to EVs. A lack of publicly available chargepoints risks this and stokes the flames of range anxiety often cited as a major barrier to buying an EV vehicle. Government work toward mitigating this risk is chiefly being delivered through the Local EV Infrastructure (LEVI) Fund but buried deep within the spending review published in June was £400 million to support the roll out of charging infrastructure from 2026-27 to 2029-30.

Walking the government’s tightrope

For businesses and investors, the key message is that the government’s transport decarbonisation agenda is no longer linear, but layered, tactical and coloured by a degree pragmatism. Backing Heathrow and making tweaks to the ZEV mandate indicate that the terms of reference are not solely climate related but also economic. Labour’s policy decision making has shifted from the aspirational and broad ambitions set out in its manifesto, to a slow recalibration of understanding better the trade-offs involved. For investors looking to capitalise on transport decarbonisation and businesses operating in associated sectors, the implication is clear: aligning with the government’s transport decarbonisation goals now requires a credible case for job creation and economic growth and cost efficiency. Those that can anticipate and influence shifts in government thinking stand to benefit, while those that wait for clarity may be too late to adapt and overcome.

Contact Information

Contact: 020 7340 1150

Louise Allen // Senior Partner & Chief Executive // louise@gkstrategy.com

Scott Dodsworth // Senior Partner & Managing Director // scott@gkstrategy.com

Lizzie Wills // Senior Partner and Head of Private Equity // lizzie.wills@gkstrategy.com

Sam Tankard // Senior Associate // sam@gkstrategy.com