Category Archives: Elections

Will Sunak’s Latest Reset Work?

GK Associate Hugo Tuckett examines the Prime Minister’s recent speech at Policy Exchange and whether he can address the Conservative Party’s declining fortunes.

Rishi Sunak turns his attention to security in bid to tackle Labour’s poll lead.

Following a dismal set of local election results and the high-profile defection of Dover MP Natalie Elphicke to Labour, Prime Minister Rishi Sunak has attempted to reset the political agenda. He used his latest relaunch at Policy Exchange, a Conservative-friendly think tank, to portray himself as the best leader to guide the country through what he described as the “dangerous and transformational” years ahead.

References were made throughout to ensuring the UK’s security in the wake of the Russian invasion of Ukraine and the ongoing conflict in the Middle East. It was also telling that Sunak made a pitch to voters on the opportunities presented by artificial intelligence – an area where he will feel comfortable promoting his tech credentials against the Labour leader Keir Starmer, who is 17 years his senior.

It is not unusual for incumbent (and unpopular) governments to paint opposition parties as inexperienced and incapable at a time of potential national peril. Former Prime Minister Gordon Brown famously argued “this is no time for a novice” in the wake of the 2008 financial crash amid David Cameron’s growing popularity. However, to go for this tactic right at the start of a general election campaign does suggest Sunak’s No.10 operation is running out of levers to pull to tackle Starmer’s seemingly unassailable lead in the polls.

Sunak’s pivot into security marks a clear distinction from his previous attempts to put the Conservatives on the path to election victory. At the 2023 Conservative Party Conference, he tried to paint himself as the change candidate and separate himself from the then 13 years of Conservative rule. Sunak was subsequently forced to adopt a continuity-focused strategy and defend the Conservatives’ record in office following David Cameron’s return as Foreign Secretary later that year.

The extent to which Sunak’s latest reset will work will depend on whether the electorate is still listening. The Conservative Party can highlight its commitment to raise defence spending to 2.5% of GDP by 2030, a pledge yet to be matched by Labour, who have adopted the looser definition of meeting the 2.5% figure “as soon as resources allow.” However, with Labour so far ahead in the polls and three changes of tack in less than a year, it does raise the prospect that the Prime Minister is trying to engage an electorate which is simply no longer interested in what the Conservatives have to offer.

The Impact of National Party Popularity on Local Politics

GK Associate Hugo Tuckett and GK Adviser Rebecca McMahon discuss the extent to which voter perception of national parties will shape the upcoming local election results.

Can local Conservative campaigners turn the tide on a bleak national picture?

Labour’s national polling lead over the Conservatives appears deeply entrenched. According to YouGov, the Party has held a 20+ point lead since September 2022. While on a national level the polls indicate that the Conservatives could be heading for annihilation in 2024, could there be a ray of hope for Conservative mayors and councillors ahead of the local elections on 2 May? Does national polling translate to voter preferences locally?

Support for the Conservatives under Boris Johnson’s leadership only consistently fell behind Labour following high-profile events such as Owen Paterson’s breaching of parliamentary rules on lobbying and the Partygate scandal. Rishi Sunak (with a little help from Liz Truss’ short-lived premiership) has been unable to turn the tide on the Party’s lack of national appeal.

Sunak has been unable to solidify Conservative support in the red wall – a key element of its 2019 voter coalition – and polling indicates that all red wall seats won will return to Labour at the upcoming general election, expected in October or November. Traditional Conservative voters from both wings of the Party are also deserting it over perceived policy failings. Voters focused on immigration policy are increasingly voicing support for Reform UK, and the Liberal Democrats are making inroads with environmentally aware voters in Southern England.

However, with local elections taking place in early May, will these national trends translate to local level results?

Pollster Ipsos Mori has found that 42% of voters considered local factors most important in determining their vote in local elections. However, 33% of those polled also said that party policies on national issues were a decisive factor.

Conservative mayoral candidates have sought to distance themselves from their Party’s national brand and promote their personal appeal ahead of polling day. Andy Street, the West Midlands Mayor, has largely excluded references to the Conservative Party from his campaign material and, by his own admission, is running an individual ‘brand Andy’ campaign. Similarly, Conservative MP Ben Bradley, candidate for the East Midlands mayoralty, admitted to adopting a similar strategy, saying there is “clearly not a brilliant national picture”.

The extent to which these candidates can successfully separate themselves from the national party brand may be crucial to their success at a local level. However, with a third of voters saying party policies on national issues will be key in deciding how they vote in local elections, local campaigners could be bound by their Party’s national fortunes.

View from Westminster: Local Elections Expected to Increase Pressure on the Prime Minister

GK Associate Joshua Owolabi and GK Adviser Noureen Ahmed assess the mood in Westminster ahead of the local elections in May.

Conservative Party (dis)unity in focus ahead of the local elections

With local elections taking place on 2 May, all eyes are firmly on the Conservatives, as the party braces for defeat. Respected psephologists Michael Thrasher and Colin Rallings, the Directors of the Local Government Chronicle’s Elections Centre, have predicted that the Party could potentially lose up to 500 seats, if it repeats its poor performance from the 2023 local elections. This would see half of the Tory councillors facing election lose their seats. Despite the optimism from Sunak’s allies that fellow Tory MPs will not agitate for yet another change in leadership, a heavy defeat could be perilous for the Prime Minister.

Speculation continues in Westminster about the implications of defeat for Sunak and his government. In recent months, press coverage has focused on whether a rebel group of MPs and former Tory advisers were plotting to use the election results to further undermine Sunak’s authority. There is already ammunition for the plotters to use, such as the rebellion in mid-April over the Second Reading of the Tobacco and Vaping Bill. The rebellion was orchestrated by the Tory right, and included potential successors, such as Kemi Badenoch. Although the Government won the vote, it was a reminder that party discipline is still lacking – an ominous sign ahead of the local elections.

Sunak’s opponents within the Conservative Party will be well aware of the historical significance of local elections. In 1979, 1997 and 2010 respectively, Thatcher, Blair and Cameron all secured general election victories following strong performances in the local elections that preceded them. As a general election is only a few months away, many would question how a change in leadership would be beneficial to the Party. However, if the Conservatives are routed by Keir Starmer’s Labour, then it presents disgruntled MPs with a choice – are their plans to prevent a general election defeat best served by pressuring the Prime Minister on policy and strategy in private, or are more drastic measures required?

Labour and Gender Equality: A Radical Agenda or All Talk?

Following International Women’s Day earlier in March, GK Adviser Rebecca McMahon looks at what an incoming Labour Government could mean for women’s equality.

Labour’s ambitious women’s equality agenda is one to watch

If the Labour Party wins the upcoming General Election, Rachel Reeves will become the UK’s first female Chancellor of the Exchequer and Angela Rayner is set to become the first female Deputy Prime Minister. The number of women in the current Parliamentary Labour Party is at an all-time high of 52.7% and given the number of prospective parliamentary candidates in seats likely to swing to Labour, the number is likely to remain high.

The party has been accused of hollowing out promises related to more radical policies about climate change and workers’ rights. However, it appears the party remains committed to delivering on its ambitious roster of pledges on women’s equality. At the 2023 Labour Party Conference, Rayner announced her intention to amend the Equalities Act to introduce a legal duty for employers to have sexual harassment prevention measures in place. In Rayner’s rallying speech, she combined a commitment to women’s safety with a promise to make their working lives fairer. Measures included toughening sentences for perpetrators of rape and stalking and halving the levels of violence against women and girls. A crackdown on unfair pay and a promise to “empower women entrepreneurs” was also included.

Translating virtuous ideas on empowerment into robust policy is a difficult process. However, the presence of key female decision-makers in the shadow cabinet demonstrates that Labour is not neglecting the importance of senior women for formulating representative policy. Perhaps this will set a precedent for the party to elect a woman to the top spot for the first time (one area in which the Conservatives currently top the tables, 3-0!).

GK Point of View- Spring Budget 2024

Spring Budget 2024_GK Strategy

The GK team react to the Chancellor’s Spring Budget, with GK Strategic Advisers offering their insight into what this means for the Conservative Party in the run up to the General Election, what the budget means for individuals, as well as the announcement’s wider impact on key British industries.

To read our briefing please use the link above or click here.

Is Sunak trying to bring the Tories back to the centre? Reflections on Rishi’s latest reshuffle.

After the polarising figures of Truss, Johnson and most recently Braverman, Sunak is using his latest reshuffle to resist the Conservative Party’s attempt to shift to the right. By bringing more centrist political figures into the fold, he looks to prepare his government to fight Labour over the centre ground at the next election. And it’s all encapsulated in the appointment of one man…

The eventual sacking of Home Secretary Suella Braverman today has finally given Sunak the political space to undertake the long-awaited Cabinet reshuffle which sees him shed some of the legacy Cabinet members inherited from the Liz Truss cabinet like Therese Coffey and bring in more centrist political figures and Sunak allies into senior government jobs. Even if it has come perhaps a month sooner than Sunak might have wanted.

One of the clearest articulations of this, is the appointment of David Cameron. The former Prime Minister from 2010 to 2016 replaces James Cleverly (who moves to Home Secretary) as Foreign Secretary, despite being out of (frontline) politics for seven years. The move makes a lot of sense from a policy perspective. Bringing back an electorally popular PM, and experienced on the world stage, Sunak will hope Cameron plays a key and senior role in managing the tense situation in Israel-Gaza. However, domestically his appointment – together with the promotion of several special advisers and former ministers who worked during the Cameron and May governments, like Laura Trott and Richard Holden – is signalling to the country that the Party is, if not just presentationally, moving back to the centre ground.

If the Conservatives are staring down the barrel of huge electoral defeat at the next election, it makes sense to shift to a strategy of shoring up the base and minimise damage, from a pragmatic perspective. This means focusing on the Blue Wall seats and those who voted Conservative before Brexit will be amongst those most skittish at the next election, and most at risk of offering their vote to the Lib Dems or Labour. They may have voted for Johnson because there was no alternative, saw the chaos of Liz Truss, and are now perhaps uncomfortable with the direction and tone of the Party led from the likes of Braverman. That is of course not to say that there won’t still be a strong policy approach on home affairs like immigration, but presentationally, the approach from Cleverly will be far more palatable to No.10 than what we have seen from Braverman.

Therefore, seeing the likes of Cameron return will give them a feeling that the Party is back to the one they know. This is not without risk, given his close association with Brexit amongst many middle of the road and remainer voters, but it must be said that Brexit has crashed out of the top issues for voters.

This puts Sunak back in the position to appeal to the electoral centre ground that has been increasingly under attack by Labour in recent months, and will make the Autumn Statement all the more important, as he will want to demonstrate that this is a team ready for the long-term. Even if it is a rather damning indictment on the quality in the parliamentary party, not on least many 2019-ers, who will largely feel overlooked if they don’t sit in this wing of the party.

However, with Cameron and Hunt in Great Offices of State, and ministerial ranks filled with coalition era ministers and former SpAds, it will certainly make Rishi’s approach as the ‘change candidate’ against Keir Starmer all the more difficult. Instead, it feels like Sunak is perhaps going to lean more into the ‘better the devil you know’ message, despite continuing to talk about fresh ideas for the long term.

Perhaps this latest Rishi Reset is the one to shift the dial? Or perhaps, more likely, it is the sign of a government that has run out of road and ideas.