Advocacy
Communications Strategy
We are here to ensure your communications work, making sure you convey the right messages to the right audiences, always. We do this by auditing clients’ current channels and messaging, conducting research to identify and develop the right narrative and communications strategy and build the messages and infrastructure to deliver results.
Effective communications are those delivered in the best format, by the most credible voice, at the right time. We work to build impactful external and internal communications strategies by drawing on our insight, expertise and experience of different communications techniques, from senior C-Suite engagement to multi-media campaigns and integrated political and media stakeholder relations.
Media Relations
We build and manage long-term relationships with national, regional and trade press journalists. Through this, we are able to achieve positive coverage and thought leadership for you in key publications. We provide a full suite of media support, from traditional PR and story placement, to press office support and crisis management. We work with you to anticipate and mitigate media risks, profile your organisation or campaign and deliver measurable results.
Messaging
You are your own best advocate and know more about your businesses, members and products than anyone. We work with you to refine your objectives, review materials and develop an authentic narrative and robust messages to support your wider corporate and business strategies. GK tailors key messages to political or media audiences empowering you to cut through the noise.
Public Affairs & Government Relations
Our diverse team of political advisers are drawn from across the political spectrum and have experience of political campaigning in the UK and overseas, parliamentary and government relations and policy and regulatory development.
To support your public affairs objectives we undertake detailed political analysis, combined with experience of Whitehall, Westminster, the devolved governments and regional government to deliver evidenced-based political and public affairs campaigns that deliver change.
GK helps you navigate the always changing political environment in local government, the devolved administrations and central government, to develop and deliver creative public affairs strategies for diverse and challenging issues.
Crisis & Issues Management
We are experienced in preparing senior teams for crisis communications and issues management. When a crisis occurs, our team in is on hand to put plans into action, from internal communications to external media and political handling, we will be on the ground with you to anticipate and navigate your issues to best protect your reputation.
Branding & Visual Communications
With our in-house design services, GK can combine brand strategy, creativity and innovation to help businesses build a reputation, motivate audiences and drive brand engagement. We work hard to produce not just beautiful engaging work, but work that addresses business challenges and produces real results both in the short and long term. We follow a flexible process that we can adapt to suit our clients’ requirements.
There is a person behind every decision made, so we put them at the centre of our creative process. Understanding how they perceive your brand maximises the potential for your business to achieve all its ambitions. We seek to find the unique emotional pull that is relevant to your audience. Our work is founded on a strategic approach, insight–led creative and rigorous planning. Through a consultative process, we help you bring your brand to life – from the initial strategic workshop to creative concepts, and ongoing content production.
Training
If you require training in response to news and political events our senior adviser network and portfolio leads specialise in information gathering and are on hand to deliver when the need arises. We are experienced in delivering bespoke parliamentary committee briefing and training, speech writing and delivery exercises and media and communications training.
