strategy

Your reputation is precious, and means more than you may think. Recent research found that reputation is responsible for 38% of a FTSE companies’ market capitalisation, a figure increasing year on year. Activist consumers, institutional investors, regulators and policy makers demand more from organisations nowadays; the risks of failure are substantial and increasing.

Strategy for protecting and growing your reputation is critical.

GK takes a holistic view of reputation. The different spheres of communications are no longer separate disciplines; they are interconnected and interdependent.

We build our client teams with the right skills to deliver results for clients across the communications landscape, with the agility to move seamlessly between disciplines to respond to changing environments. Our multi-disciplinary teams tackle each client’s unique profile and circumstance; we build strategies that fit a client’s place in a market to help them create value and mitigate risk.

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