by Ned Lamb 8th May, 2019

Why you should prioritise crisis communications planning

Warren Buffett said, “It takes 20 years to build a good reputation and 5 minutes to ruin it”. This is a powerful throwaway comment, but why should businesses and organisations take this seriously?

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Reputational issues and crises can take hold in any way. We are all operating in a truly global, interconnected marketplace where news travels faster than ever before. So when a business is considering a decision or set of actions, they need to understand that this has potentially unconstrained reach and impact.

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This has also framed GK’s thinking around the handling of issues and crises; how organisations pull through when the chips are down. Years of experience tells us that managing a crisis successfully rests on much more than short term interventions, but on long-term relationships, internal good will and a culture that supports quick and impactful decisions and communications.

This piece reviews what drives the successful handling of issues and crises and sets out 9 key steps communications teams should go through when planning for and devising their crisis communications plans.

Click here to see why you should prioritise crisis communications planning.

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