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by Ned Lamb 8th May, 2019

Why you should prioritise crisis communications planning

Warren Buffett said, “It takes 20 years to build a good reputation and 5 minutes to ruin it”. This is a powerful throwaway comment, but why should businesses and organisations take this seriously?

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Reputational issues and crises can take hold in any way. We are all operating in a truly global, interconnected marketplace where news travels faster than ever before. So when a business is considering a decision or set of actions, they need to understand that this has potentially unconstrained reach and impact.

Download our whitepaper here.

This has also framed GK’s thinking around the handling of issues and crises; how organisations pull through when the chips are down. Years of experience tells us that managing a crisis successfully rests on much more than short term interventions, but on long-term relationships, internal good will and a culture that supports quick and impactful decisions and communications.

This piece reviews what drives the successful handling of issues and crises and sets out 9 key steps communications teams should go through when planning for and devising their crisis communications plans.

Click here to see why you should prioritise crisis communications planning.

See more articles by Ned Lamb