19th October, 2022

Statement on PRCA Membership


Following reports of serious concerns around the PRCA’s internal processes, GK Strategy has taken the decision to pause our membership of the Association.

We joined the PRCA in recognition of our commitment to the highest ethical standards. Integrity is one of our core values as an agency and until we have seen the results of the review that is being undertaken, and are confident that necessary action is being taken, we can no longer support the PRCA’s processes and leadership. Our directors are former members of the PRCA Public Affairs Board and take our responsibility for the highest standards seriously.

We care about our industry and remain committed to our reporting via the ORCL register.


Louise Allen
CEO, GK Strategy

Scott Dodsworth
Managing Director, GK Strategy; former board member of the PRCA Public Affairs Board

Emma Petela
Director, GK Strategy; former Co-Chair of the PRCA Public Affairs Board