case study


Vifor Pharma is a leading company in iron deficiency therapies.

To raise awareness of iron deficiency and iron deficiency anaemia in policy and amongst healthcare professionals, and to communicate the health and financial benefits of early treatment through intravenous iron.

GK began its work with Vifor Pharma establishing the independent Anaemia Manifesto Steering Committee, following the launch of the Manifesto in 2016 as a set of policy measures to support better treatment of iron deficiency anaemia. GK now acts as the secretariat for the Steering Committee, which is funded by an unrestricted educational grant from Vifor Pharma.
GK also seeks to promote and share best practice in treating iron deficiency, particularly in areas with the highest rates. GK organised a successful health summit to consider why North, East and West Devon has the highest rates of iron deficiency anaemia hospital admissions in the country, and to discuss solutions.

The Anaemia Manifesto Steering Committee is now leading the debate in the treatment of iron deficiency anaemia and driving the issue up the policy agenda. The Committee includes key figures from the sector, representing major patient organisations and innovative healthcare practitioners. Meanwhile, action is now being taken to address the high rates of iron deficiency in Devon, with a local MP established a Task & Finish Group to implement more effective and efficient treatment pathways.

related case studies

don’t just take our word for it?

The Glass and Glazing Federation

“GK Strategy got to grips with our issues from the start. They worked with us to help set our lobbying objectives, and are now implementing a public affairs programme with the aim of achieving them. They have become an invaluable resource.”

Nigel Rees - Chief Executive

Glass and Glazing Federation

“GK have been an incredibly useful resource in both shaping our external communication strategy and steering this message through to key national decision makers. They have both grasped the essence of the issues and contributed positively to the debate.”

Mark Greaves - Managing Director

LNT Group
Testimonial from James Winterbottom, Investment Manager, Palatine Private Equity

“GK provided real clarity on the political process around amusement and leisure policy which was invaluable to us as we neared completion on this project. Their expertise and insight is highly recommended.”

James Winterbottom - Investment Manager

Palatine Private Equity
Testimonial from Simon Jarman, Chief Executive, Quintex Energy Management Systems

“Having worked with GK in the past I felt they could really add value to Quintex in our business development activity with the public sector. The GK team has helped us to secure a number of excellent profile and commercial opportunities.”

Simon Jarman - Chief Executive

Quintex Energy Management Systems
Testimonial from Dr Tom Smith, Chief Executive, British Society of Gastroenterology

“GK has effectively and professionally supported the BSG’s political, policy and media communications activities for a number of years. The team there has brought us to the point where we are actively influencing and profiling the issues of importance to our members as NHS professionals and specialists.”

Dr Tom Smith - Chief Executive, British Society of Gastroenterology

“In a policy area as complex and dense as planning, GK Strategy have helped develop and maintain a large and complex network of relationships at various levels of local government, as well as supporting our broader communications across different brands.”

Martin Meech - Group Property Director

Travis Perkins plc

“GK helps us understand how our messages resonate with different audiences and provide excellent support whilst dealing with intensive press activity. They have taken their time to understand our business and feel like a natural extension of our team.”

Andy Russell - CEO