case study


The University of Central Lancashire (UCLan) is one of the top 20 largest universities in the UK, with campuses in Lancashire, Cumbria and Cyprus.

GK was contracted in 2016 to help UCLan to secure domestic medical student places for their School of Medicine.

Due to government restrictions on numbers of UK-funded medical student places, UCLan’s medical school had been unable to take either UK or EU students. GK enabled the medical school to engage with the relevant stakeholders across both government and arm’s length bodies to put forward the case for domestic students to be taught medicine at the University. We also supported the University to draft consultation responses and create targeted messaging documents to build long-term sustainable relationships with the key governmental and regulatory actors. GK continues to work with the University to support their wider public affairs and communications work.

GK successfully lobbied to secure domestic medical student places for the academic year 2018/19. Furthermore, following this success, we are now working with the School of Medicine on their next campaign to secure further domestic students in 2019/20.

don’t just take our word for it?

The Glass and Glazing Federation

“GK Strategy got to grips with our issues from the start. They worked with us to help set our lobbying objectives, and are now implementing a public affairs programme with the aim of achieving them. They have become an invaluable resource.”

Nigel Rees - Chief Executive

Glass and Glazing Federation

“GK have been an incredibly useful resource in both shaping our external communication strategy and steering this message through to key national decision makers. They have both grasped the essence of the issues and contributed positively to the debate.”

Mark Greaves - Managing Director

LNT Group
Testimonial from James Winterbottom, Investment Manager, Palatine Private Equity

“GK provided real clarity on the political process around amusement and leisure policy which was invaluable to us as we neared completion on this project. Their expertise and insight is highly recommended.”

James Winterbottom - Investment Manager

Palatine Private Equity
Testimonial from Simon Jarman, Chief Executive, Quintex Energy Management Systems

“Having worked with GK in the past I felt they could really add value to Quintex in our business development activity with the public sector. The GK team has helped us to secure a number of excellent profile and commercial opportunities.”

Simon Jarman - Chief Executive

Quintex Energy Management Systems
Testimonial from Dr Tom Smith, Chief Executive, British Society of Gastroenterology

“GK has effectively and professionally supported the BSG’s political, policy and media communications activities for a number of years. The team there has brought us to the point where we are actively influencing and profiling the issues of importance to our members as NHS professionals and specialists.”

Dr Tom Smith - Chief Executive, British Society of Gastroenterology

“In a policy area as complex and dense as planning, GK Strategy have helped develop and maintain a large and complex network of relationships at various levels of local government, as well as supporting our broader communications across different brands.”

Martin Meech - Group Property Director

Travis Perkins plc

“GK helps us understand how our messages resonate with different audiences and provide excellent support whilst dealing with intensive press activity. They have taken their time to understand our business and feel like a natural extension of our team.”

Andy Russell - CEO