case study

overview

Horizon Care provides special needs education and residential care for vulnerable and behaviourally challenged children through a network of schools and homes across the country. They asked GK to carry out a six-month project to assess reputational risks and develop crisis management systems.

Through primary research, GK developed an overall picture of the reputational risks Horizon Care and Education Group are exposed to. GK provided recommendations to help Horizon proactively monitor, understand and mitigate this risk on an on-going basis.

GK undertook a comprehensive assessment of Horizon’s reputational risks and mitigation processes. This included interviews, research and application of our cross-sector knowledge and understanding of the external environment. GK made a series of cross-business recommendations to enhance and maintain the organisation’s reputation, with a focus on enabling it to be more resilient and prepared for potential crises. GK then led a series of workshops to help embed the findings within the wider senior leadership team and media trained leaders to deal with pressurised situations, providing them with scenario specific talking points.

GK provided Horizon Care with a reputational risk matrix of the individual internal and external reputational risks, rated by likelihood, potential impact and overall risk rating. Horizon Care established the communications incident and crisis management plan developed by GK as the central process for managing their corporate reputation in such cases.

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The Glass and Glazing Federation

“GK Strategy got to grips with our issues from the start. They worked with us to help set our lobbying objectives, and are now implementing a public affairs programme with the aim of achieving them. They have become an invaluable resource.”

Nigel Rees - Chief Executive

Glass and Glazing Federation

“GK have been an incredibly useful resource in both shaping our external communication strategy and steering this message through to key national decision makers. They have both grasped the essence of the issues and contributed positively to the debate.”

Mark Greaves - Managing Director

LNT Group
Testimonial from James Winterbottom, Investment Manager, Palatine Private Equity

“GK provided real clarity on the political process around amusement and leisure policy which was invaluable to us as we neared completion on this project. Their expertise and insight is highly recommended.”

James Winterbottom - Investment Manager

Palatine Private Equity
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“Having worked with GK in the past I felt they could really add value to Quintex in our business development activity with the public sector. The GK team has helped us to secure a number of excellent profile and commercial opportunities.”

Simon Jarman - Chief Executive

Quintex Energy Management Systems
Testimonial from Dr Tom Smith, Chief Executive, British Society of Gastroenterology

“GK has effectively and professionally supported the BSG’s political, policy and media communications activities for a number of years. The team there has brought us to the point where we are actively influencing and profiling the issues of importance to our members as NHS professionals and specialists.”

Dr Tom Smith - Chief Executive, British Society of Gastroenterology

“In a policy area as complex and dense as planning, GK Strategy have helped develop and maintain a large and complex network of relationships at various levels of local government, as well as supporting our broader communications across different brands.”

Martin Meech - Group Property Director

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“GK helps us understand how our messages resonate with different audiences and provide excellent support whilst dealing with intensive press activity. They have taken their time to understand our business and feel like a natural extension of our team.”

Andy Russell - CEO

BAYV