case study


Horizon Care provides special needs education and residential care for vulnerable and behaviourally challenged children through a network of schools and homes across the country. They asked GK to carry out a six-month project to assess reputational risks and develop crisis management systems.

Through primary research, GK developed an overall picture of the reputational risks Horizon Care and Education Group are exposed to. GK provided recommendations to help Horizon proactively monitor, understand and mitigate this risk on an on-going basis.

GK undertook a comprehensive assessment of Horizon’s reputational risks and mitigation processes. This included interviews, research and application of our cross-sector knowledge and understanding of the external environment. GK made a series of cross-business recommendations to enhance and maintain the organisation’s reputation, with a focus on enabling it to be more resilient and prepared for potential crises. GK then led a series of workshops to help embed the findings within the wider senior leadership team and media trained leaders to deal with pressurised situations, providing them with scenario specific talking points.

GK provided Horizon Care with a reputational risk matrix of the individual internal and external reputational risks, rated by likelihood, potential impact and overall risk rating. Horizon Care established the communications incident and crisis management plan developed by GK as the central process for managing their corporate reputation in such cases.

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The Glass and Glazing Federation

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Nigel Rees - Chief Executive

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“GK have been an incredibly useful resource in both shaping our external communication strategy and steering this message through to key national decision makers. They have both grasped the essence of the issues and contributed positively to the debate.”

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Simon Jarman - Chief Executive

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Testimonial from Dr Tom Smith, Chief Executive, British Society of Gastroenterology

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Dr Tom Smith - Chief Executive, British Society of Gastroenterology

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