case study

overview

The Glass and Glazing Federation (GGF) is a trade association representing companies who make, supply or fit, glass and glass related products in the UK and internationally.

GK has been tasked with supporting the GGF to represent the interests of its members to government and other sector organisations and to ensure that members are kept abreast of activities.

Having worked for this association for the past seven years, core areas of support include: developing and implementing engagement programmes with key officials, ministers and decision makers; undertaking lobbying campaigns on specific regulations and policies which impact members; representing the GGF at events; presenting to members about the work undertaken and successes; and developing content and communicating this via consultation responses, blogs, briefing papers, letters etc.

Our success in delivering results for the GGF is evidenced in the length of time we have worked with the association. Key successes include: wide-ranging relationships built across the GGF into government and sector bodies; inclusion of glazing in various energy efficiency incentive schemes; invitations to the GGF to take part in high-level government reviews; and effective understanding of the work and successes achieved across the membership.

don’t just take our word for it?

“Richmond Pharmacology are the UK’s leading early-phase clinical research organisation. Our client base is global and so it is essential that we work with a range of partners to promote our specialist offer and the wider benefits of undertaking early-phase clinical research in the UK.

GK Strategy have played a key role in helping us achieve these objectives. In particular they have assisted us to formulate key messages on our offer, helped establish high-level relationships with central government and regulatory decision-makers and influencers and crafted powerful content that makes an impact with our target audiences.”

Dr Ulrike Lorch - Co-Founder and Medical Director

Richmond Pharmacology

“The Shelford Group has a long-standing relationship with GK Strategy. Our Group has always found the political analysis and tailored briefings from GK, valuable in providing worthwhile insights into policy priorities across health and life sciences. This includes drawing on an advanced knowledge and spectrum of relationships across the wider Westminster polity to enhance these insights and frame them within a wider context.

In addition to this we continue to welcome the personalised nature of the GK offer. This ranges from the engaging approach of their executive through to the talented team who work with our leadership team to including NHS Chief Executives, Medical Directors and Chief Nurses.”

Nick Kirby - Managing Director

The Shelford Group

“GK Strategy are proactive, responsive, and very reliable to work with. They understand our business, our internal resource pressures and the priorities of our team. They are fun and engaging to work with too.

In a policy area as complex and dense as planning, GK Strategy have helped develop and maintain a large and complex network of relationships at various levels of local government, as well as supporting our broader communications across different brands.”

Martin Meech - Group Property Director

Travis Perkins plc

“Vifor Pharma UK has employed GK Strategy as our policy and government affairs agency since 2016 and their work has been invaluable in supporting our patient access and communications teams to devise and deliver strategic campaigns which support the commercial objectives of our business.

We work with GK as though they are an extension of our team and I would recommend them to other organisations operating in the healthcare environment.”

Ilana Lassman - Government Affairs & Policy Manager

Vifor Pharma

“Over the past eight years, GK has provided political insights and counsel which have informed investment processes and ensured our business is well-briefed on the key political and policy developments in our marketplace”

John Bowman - CEO

Teaching Personnel
The Glass and Glazing Federation

“GK Strategy got to grips with our issues from the start. They worked with us to help set our lobbying objectives, and are now implementing a public affairs programme with the aim of achieving them. They have become an invaluable resource.”

Nigel Rees - Chief Executive

Glass and Glazing Federation

“GK have been an incredibly useful resource in both shaping our external communication strategy and steering this message through to key national decision makers. They have both grasped the essence of the issues and contributed positively to the debate.”

Mark Greaves - Managing Director

LNT Group
Testimonial from James Winterbottom, Investment Manager, Palatine Private Equity

“GK provided real clarity on the political process around amusement and leisure policy which was invaluable to us as we neared completion on this project. Their expertise and insight is highly recommended.”

James Winterbottom - Investment Director

Palatine Private Equity
Testimonial from Simon Jarman, Chief Executive, Quintex Energy Management Systems

“Having worked with GK in the past I felt they could really add value to Quintex in our business development activity with the public sector. The GK team has helped us to secure a number of excellent profile and commercial opportunities.”

Simon Jarman - Chief Executive

Quintex Energy Management Systems
Testimonial from Dr Tom Smith, Chief Executive, British Society of Gastroenterology

“GK has effectively and professionally supported the BSG’s political, policy and media communications activities for a number of years. The team there has brought us to the point where we are actively influencing and profiling the issues of importance to our members as NHS professionals and specialists.”

Dr Tom Smith - Chief Executive

British Society of Gastroenterology