case study


Deb Group is one of the UK’s leading skincare and hand hygiene suppliers to the NHS.

To raise awareness of electric monitoring as a more effective, financially and health-wise, means of hand hygiene compliance monitoring than observation. To support and promote of hygiene monitoring system in the NHS.

GK began its work with Deb Group through a research project into the current policy landscape around infection prevention and control, from which GK’s research team mapped the potential UK market for new products. Building upon this, an influence and engagement strategy was drawn up. GK facilitated senior level relationships for Deb including with Secretary of State for Health, DH SpAds, MPs, NICE, All-Party Parliamentary Group for Patient Safety, and key third party stakeholders across the health sector.

Healthcare associated infections third-party as of critical importance to the NHS and Deb Group statistics are being used by DH to model infections, which in turn has created business development opportunities for Deb to sell in their monitoring solution. Deb’s advocacy in this area has influenced a recent government announcement on ward hygiene and is in active discussions with NICE about guidelines.

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