case study

overview

An integral part of City, University of London, Sir John Cass Business School is one of the top UK business schools with programmes ranging from undergraduates to masters, MBA, PhD and executive education.

GK Strategy undertook a 12 month engagement project with Cass Business School in 2015. The aim of this was to identify areas of research to undertake stakeholder engagement on which would demonstrate the value and impact of their research.

After a series of interviews with key stakeholders within Cass, including heads of Faculty, key academics and their Communications team, GK identified two project areas to undertake activity on. One of these was focused on publicising the research undertaken by academics at Cass, which proposed a new way to measure obesity. As part of our work, we undertook a comprehensive stakeholder mapping exercise, undertook a stakeholder audit, developed messaging materials condensing complex research into easily digestible briefings and arranged a number of high level meetings. GK briefed a number of high level influencers and decision makers in the Department of Health, NICE, the Health Select Committee and Members of Parliament.

The work changing NICE clinical guidance and the wider engagement work aimed at tackling obesity will form the basis of a case study for the upcoming REF 2020 framework, enabling the institution to showcase research impact in a public health setting. When the NICE Guidance high-level in 2017, the Waist to Height Ratio offered an improved indicator for obesity and high-level the public better understand if they are overweight or obese.

don’t just take our word for it?

“Richmond Pharmacology are the UK’s leading early-phase clinical research organisation. Our client base is global and so it is essential that we work with a range of partners to promote our specialist offer and the wider benefits of undertaking early-phase clinical research in the UK.

GK Strategy have played a key role in helping us achieve these objectives. In particular they have assisted us to formulate key messages on our offer, helped establish high-level relationships with central government and regulatory decision-makers and influencers and crafted powerful content that makes an impact with our target audiences.”

Dr Ulrike Lorch - Co-Founder and Medical Director

Richmond Pharmacology

“The Shelford Group has a long-standing relationship with GK Strategy. Our Group has always found the political analysis and tailored briefings from GK, valuable in providing worthwhile insights into policy priorities across health and life sciences. This includes drawing on an advanced knowledge and spectrum of relationships across the wider Westminster polity to enhance these insights and frame them within a wider context.

In addition to this we continue to welcome the personalised nature of the GK offer. This ranges from the engaging approach of their executive through to the talented team who work with our leadership team to including NHS Chief Executives, Medical Directors and Chief Nurses.”

Nick Kirby - Managing Director

The Shelford Group

“GK Strategy are proactive, responsive, and very reliable to work with. They understand our business, our internal resource pressures and the priorities of our team. They are fun and engaging to work with too.

In a policy area as complex and dense as planning, GK Strategy have helped develop and maintain a large and complex network of relationships at various levels of local government, as well as supporting our broader communications across different brands.”

Martin Meech - Group Property Director

Travis Perkins plc

“Vifor Pharma UK has employed GK Strategy as our policy and government affairs agency since 2016 and their work has been invaluable in supporting our patient access and communications teams to devise and deliver strategic campaigns which support the commercial objectives of our business.

We work with GK as though they are an extension of our team and I would recommend them to other organisations operating in the healthcare environment.”

Ilana Lassman - Government Affairs & Policy Manager

Vifor Pharma

“Over the past eight years, GK has provided political insights and counsel which have informed investment processes and ensured our business is well-briefed on the key political and policy developments in our marketplace”

John Bowman - CEO

Teaching Personnel
The Glass and Glazing Federation

“GK Strategy got to grips with our issues from the start. They worked with us to help set our lobbying objectives, and are now implementing a public affairs programme with the aim of achieving them. They have become an invaluable resource.”

Nigel Rees - Chief Executive

Glass and Glazing Federation

“GK have been an incredibly useful resource in both shaping our external communication strategy and steering this message through to key national decision makers. They have both grasped the essence of the issues and contributed positively to the debate.”

Mark Greaves - Managing Director

LNT Group
Testimonial from James Winterbottom, Investment Manager, Palatine Private Equity

“GK provided real clarity on the political process around amusement and leisure policy which was invaluable to us as we neared completion on this project. Their expertise and insight is highly recommended.”

James Winterbottom - Investment Director

Palatine Private Equity
Testimonial from Simon Jarman, Chief Executive, Quintex Energy Management Systems

“Having worked with GK in the past I felt they could really add value to Quintex in our business development activity with the public sector. The GK team has helped us to secure a number of excellent profile and commercial opportunities.”

Simon Jarman - Chief Executive

Quintex Energy Management Systems
Testimonial from Dr Tom Smith, Chief Executive, British Society of Gastroenterology

“GK has effectively and professionally supported the BSG’s political, policy and media communications activities for a number of years. The team there has brought us to the point where we are actively influencing and profiling the issues of importance to our members as NHS professionals and specialists.”

Dr Tom Smith - Chief Executive

British Society of Gastroenterology