case study


An integral part of City, University of London, Sir John Cass Business School is one of the top UK business schools with programmes ranging from undergraduates to masters, MBA, PhD and executive education.

GK Strategy undertook a 12 month engagement project with Cass Business School in 2015. The aim of this was to identify areas of research to undertake stakeholder engagement on which would demonstrate the value and impact of their research.

After a series of interviews with key stakeholders within Cass, including heads of Faculty, key academics and their Communications team, GK identified two project areas to undertake activity on. One of these was focused on publicising the research undertaken by academics at Cass, which proposed a new way to measure obesity. As part of our work, we undertook a comprehensive stakeholder mapping exercise, undertook a stakeholder audit, developed messaging materials condensing complex research into easily digestible briefings and arranged a number of high level meetings. GK briefed a number of high level influencers and decision makers in the Department of Health, NICE, the Health Select Committee and Members of Parliament.

The work changing NICE clinical guidance and the wider engagement work aimed at tackling obesity will form the basis of a case study for the upcoming REF 2020 framework, enabling the institution to showcase research impact in a public health setting. When the NICE Guidance high-level in 2017, the Waist to Height Ratio offered an improved indicator for obesity and high-level the public better understand if they are overweight or obese.

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The Glass and Glazing Federation

“GK Strategy got to grips with our issues from the start. They worked with us to help set our lobbying objectives, and are now implementing a public affairs programme with the aim of achieving them. They have become an invaluable resource.”

Nigel Rees - Chief Executive

Glass and Glazing Federation

“GK have been an incredibly useful resource in both shaping our external communication strategy and steering this message through to key national decision makers. They have both grasped the essence of the issues and contributed positively to the debate.”

Mark Greaves - Managing Director

LNT Group
Testimonial from James Winterbottom, Investment Manager, Palatine Private Equity

“GK provided real clarity on the political process around amusement and leisure policy which was invaluable to us as we neared completion on this project. Their expertise and insight is highly recommended.”

James Winterbottom - Investment Manager

Palatine Private Equity
Testimonial from Simon Jarman, Chief Executive, Quintex Energy Management Systems

“Having worked with GK in the past I felt they could really add value to Quintex in our business development activity with the public sector. The GK team has helped us to secure a number of excellent profile and commercial opportunities.”

Simon Jarman - Chief Executive

Quintex Energy Management Systems
Testimonial from Dr Tom Smith, Chief Executive, British Society of Gastroenterology

“GK has effectively and professionally supported the BSG’s political, policy and media communications activities for a number of years. The team there has brought us to the point where we are actively influencing and profiling the issues of importance to our members as NHS professionals and specialists.”

Dr Tom Smith - Chief Executive, British Society of Gastroenterology

“In a policy area as complex and dense as planning, GK Strategy have helped develop and maintain a large and complex network of relationships at various levels of local government, as well as supporting our broader communications across different brands.”

Martin Meech - Group Property Director

Travis Perkins plc

“GK helps us understand how our messages resonate with different audiences and provide excellent support whilst dealing with intensive press activity. They have taken their time to understand our business and feel like a natural extension of our team.”

Andy Russell - CEO