case study

overview

The British Society of Gastroenterology (BSG) is a leading charity focused on the promotion of the medical specialism of gastroenterology and hepatology across the UK. GK provides media and political relations expertise and training to drive their wider communications objectives.

To maintain contact with members and inform them about developments in healthcare policy and research. To educate and inform the public and medical community about gastroenterological issues through traditional media and social media. Additionally, to promote awareness of the BSG annual conference and encourage members to register and attend.

GK manages the BSG’s social media presence, a key platform for engaging and staying in contact with its members. Due to the high level of media enquiries from national and health press journalists, GK runs a busy press office to provide effective media management. For the BSG’s annual conference, GK focused on social media to drive awareness, through a series of member-led blogs, Twitter debates and at the conference, delivering 8 social media training sessions for delegates aimed at increasing member connectivity throughout the year

GK have managed hundreds of media enquiries, including The Guardian, Daily Mail, and BBC News, as well highly read tech-culture magazines like the Verge. Over an 18 month period GK increased the BSG’s Twitter following by over 3,000, achieving record engagement. BSG’s annual conference in 2016 was the most attended conference in the society’s history. GK have provided communications strategy support and media interview training for leading BSG members through a bespoke communications workshop.

don’t just take our word for it?

The Glass and Glazing Federation

“GK Strategy got to grips with our issues from the start. They worked with us to help set our lobbying objectives, and are now implementing a public affairs programme with the aim of achieving them. They have become an invaluable resource.”

Nigel Rees - Chief Executive

Glass and Glazing Federation

“GK have been an incredibly useful resource in both shaping our external communication strategy and steering this message through to key national decision makers. They have both grasped the essence of the issues and contributed positively to the debate.”

Mark Greaves - Managing Director

LNT Group
Testimonial from James Winterbottom, Investment Manager, Palatine Private Equity

“GK provided real clarity on the political process around amusement and leisure policy which was invaluable to us as we neared completion on this project. Their expertise and insight is highly recommended.”

James Winterbottom - Investment Manager

Palatine Private Equity
Testimonial from Simon Jarman, Chief Executive, Quintex Energy Management Systems

“Having worked with GK in the past I felt they could really add value to Quintex in our business development activity with the public sector. The GK team has helped us to secure a number of excellent profile and commercial opportunities.”

Simon Jarman - Chief Executive

Quintex Energy Management Systems
Testimonial from Dr Tom Smith, Chief Executive, British Society of Gastroenterology

“GK has effectively and professionally supported the BSG’s political, policy and media communications activities for a number of years. The team there has brought us to the point where we are actively influencing and profiling the issues of importance to our members as NHS professionals and specialists.”

Dr Tom Smith - Chief Executive, British Society of Gastroenterology

“In a policy area as complex and dense as planning, GK Strategy have helped develop and maintain a large and complex network of relationships at various levels of local government, as well as supporting our broader communications across different brands.”

Martin Meech - Group Property Director

Travis Perkins plc

“GK helps us understand how our messages resonate with different audiences and provide excellent support whilst dealing with intensive press activity. They have taken their time to understand our business and feel like a natural extension of our team.”

Andy Russell - CEO

BAYV