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by GK Strategy 3rd February, 2016
3 min read

The Perfect Coalition

Coalitions in all walks of life never work, right?  Different principles, different ideas, different approaches.  They create a friction that is often wrought with tension and conflict, and this leads to weakness, yes?  Well…no.  Not always.

But this preconceived notion permeates into our conception of disciplines too.  And the ones that I am talking about are Public Affairs and Digital Research.  Resuming the analogy of the coalition, it might be difficult to comprehend how two such differing concepts might in any way join together, let alone smoothly.

And yet that is what has been achieved.  By marrying the disciplines of engagement, research and analysis with the government and public sectors, forward-thinking companies such as GK have successfully achieved the impossible:  a better union without conflict.

How?  Well, it all comes down to vision.  Vision and cups of tea.  In recognising that Digital Due Diligence provides impressive and irrefutable data sets across all sectors from an objective standpoint, the award-winning management team at GK have developed a product that takes Digital Diligence beyond the world of consumer marketing and into the worlds of Politics, Private Equity and Commercial Forecasting.

Data that is used to support political due diligence, public affairs, public relations, policy forecasting, policy analysis, government and public sector marcomms makes complete sense when you think about it.  It does nothing but add to the incredible value of the work.  And without conflict.

They have created One Four Zero.

It has often been my thinking that were we to all sit around and discuss things with cups of tea, great things will happen.  Case proven.

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