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by GK Strategy 8th May, 2019

Why you should prioritise crisis communications planning

GK are delighted to announce the launch of our latest whitepaper on crisis communications planning.

In 2010 a psychologist, Dr Alex Lickerman, wrote in Psychology Today that reputation is “an animal designed by committee: you give birth to it but the way it develops depends on the actions of
others”. The idea is that your actions can guide your reputation, but what really matters is how others perceive them. He reflected that building a good reputation requires effort, patience, and time. It is much harder to build this than to destroy it. What is true for individuals is also true for brands. In the corporate world, it was Warren Buffet, the much admired CEO of Berkshire Hathaway and rich list billionaire, who said, “It takes 20 years to build a good reputation and 5 minutes to ruin it”. This is a powerful throwaway comment, but why should businesses and organisations take this seriously?

You can read more on why you should be creating a crisis communications plan here.

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