by GK Strategy 15th April, 2016
3 min read

EU Referendum Digest No. 1

Today marks the first official day of the campaign period for the EU referendum. With the lead campaigns for both “Remain” (Stronger In) and “Leave” (Vote Leave) now confirmed, the door knocking, phone banking and TV debates can begin in earnest. In order to help you navigate the arguments, GK has compiled the first of our EU Referendum Digests.

The polls have indicated an ever-tightening lead for Remain but also instances of a majority Leave vote. While pollsters are still recovering from the wounds of their inaccurate predictions for the General Election, there seems to be little doubt among experts and commentators that the vote is anything but a foregone conclusion. What is clear is that whatever the result, the outcome from the referendum will pose new challenges for the public and private sector alike with British politics likely to be distinctly different to how we know it today.

From now until the 23rd June, you will be hard-pressed to find any newspaper not dedicating several inches daily on the benefits, or lack thereof, of our continued membership of the EU. A referendum on an issue which invokes enormous passion from both sides of the debate often means you can find yourself lost in the morass of contradicting statistics, hypothetical scenarios and political infighting. Although particularly salivating for us ardent politico anoraks, these debates often fail to get to the heart of what impact the electorate’s decision will have on the economy, UK businesses and the public sector.

This monthly digest will be one of three GK Strategy will publish throughout the campaign period to cut through the fog of campaign war and explain clearly the things you need to know about the referendum, the main campaigns, the latest polls, and the possible consequences of the outcome of the vote on the economy and major sectors.

Employers in every sector, however reluctant, will be dragged into this debate at some point – whether it’s externally (e.g. press requests) or internally (queries from staff and suppliers). As award-winning experts in policy and corporate communications, GK Strategy can help you to navigate through these obstacles to ensure your organisation is in the best position to deal with whatever 24th June has in store. If you want to learn more, contact Helen@GKstrategy.com

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