The Rise of Digital Doctors: the changing face of UK health tech provision

In General News, Health, Reports, Research by CaitlinLeave a Comment

GK & onefourzero are delighted to launch our latest report: The rise of Digital Doctors: the changing face of UK health tech provision.

Click here to read the full report

New research by GK and onefourzero has found that demand from patients for health technology has risen dramatically since 2014.

At a time of significant pressure on NHS services, we have found that patients are turning to technology to help them address every-day health issues.

Key findings:

  • The number of patients searching for online GP and prescription services has almost doubled since 2014, increasing by 99%
  • As demand has increased for online GP services, so has positive sentiment of online social media conversations.[1] In 2017, 20% of posts mentioning online GP services were positive on average, up from just 4% in 2016.
  • Desire for convenience is the single biggest driver of demand for online GP services, and is mentioned in 24% of online conversations on the topic.
  • In the last four years, searches for apps relating to mental health have increased more than five-fold, by 566%
  • Demand for technology which aids patients to administer their own medication has seen a dramatic rise of 597% since April 2014.

Our findings highlight the need for health tech providers to demonstrate excellent transparency, legitimacy and compliance to build trust amongst patients and mitigate risk in a fast-evolving regulatory and policy environment.

[1] https://www.crimsonhexagon.com/blog/what-is-sentiment-analysis/

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