We develop and deliver strategies to help clients communicate with their key stakeholders
Public affairs, communications, marketing, brand, reputation, risk, market research and digital are no longer separate disciplines but interconnected and interdependent. The world has changed, yet many organisations still rely on methodologies that haven’t changed for over a century.
GK’s strategic communications team thinks differently. We believe in research-led strategy, and sourcing and analysing data to underpin our communications strategies and to improve them over time.
We are at heart an integrated agency, and view communications as a single practice with associated specialisms. All of our consultants are multi-talented, equally at home working with political, media or consumer audiences.
For each project with build a bespoke team with the right talent and experience to meet the specific client objective.
We then work with you to shape the right narrative, and use this to deliver engagement strategies which help to change perceptions, build relationships and create opportunities with your target audiences.
Whether working on specific projects or long term retainers, we aim to work in partnership with our clients to help them achieve their commercial and corporate objectives.
GK’s Strategic Communications Services
As an integrated agency with consultants drawn from across the field of politics and communications, GK can help you shape, deliver and measure your engagement with key influencers and decision makers.
We help organisations build meaningful relationships with key decision makers in Westminster and Whitehall, at a Local Government level and with other key stakeholders.
We deliver thought-provoking, engaging campaigns, seamlessly combining media, political and digital engagement to achieve genuine impact.
Issue & Crisis Communications
We are experts at guiding organisations through reputational issues and crises, supporting clients to plan for scenarios, developing tailored rebuttals, training spokespeople and providing 24/7 press office, media monitoring and on-location counsel. Find out more on our dedicated Issue & Crisis page.
Reputation is one of your brand’s most valuable assets. We work with clients every day to help them tackle reputational challenges in highly regulated markets and mitigate risk
Reputational Risk Analysis
Our unique three step reputation risk and management service is aimed at identifying, understanding and mitigating reputational risk that can directly impact on the bottom line.
With a highly trained and experienced team of media operators, we offer a 24/7 press office on hand to accept media bids and liaise with journalists whenever required.
GK can audit your current relationships and develop a comprehensive matrix of contacts with whom you will need to build relationships, in order to achieve your objectives. We then work with you to build these relationships, identifying engagement opportunities and strategies.
Social Media Strategy
GK can help organisations shape up for the future by developing innovative social media strategies and delivering expert workshops to empower staff to use social media more effectively.
Campaigning with other organisations to achieve a common purpose can be highly effective, GK can help you recruit other organisations to work with you and manage the campaign.
GK helps clients to develop their core narrative, building on existing areas of expertise and identifying where they can shape the debate.
Our team can provide professional management services for trade associations, coalitions and other bodies, ranging from administrative support to policy formation and campaigning.
The Shelford Group
The Shelford Group represents ten of England’s leading NHS multi-specialty academic healthcare organisations who collectively employ over 100,000 people and have a turnover of over £10 billion. GK provides secretariat and public affairs support for the Shelford Group.