Ensuring effective communication to members and helping you navigate changing policy landscapes.
Membership bodies exist to communicate. GK has an extensive track record of helping them do so, spanning political, media and member communications.
Our team understand how membership bodies work and the pressures faced by in house teams, allowing us to dovetail with existing resource and amplify the reach of your communications.
We understand that each association is unique, with distinct constitutions and priorities, and focus on what success looks like for your organisation.
Above all, we understand that every association exists to serve its members, and that their needs must always be central to our work.
We have worked with a huge number of trade associations and member bodies working on specific campaigns, projects and long-term retainers.
The strength of our expertise is evident in the long-standing relationships we have with our clients; for example we are proud to have worked with the Glass and Glazing Federation for the past 8 years.
GK’s Membership Body Services
GK’s team understand that a core function of a membership organisation is to ensure that you are effectively representing the voice of your members. We help to audit effectiveness of existing communication, deliver member surveys, and develop case studies and examples.
Our consultants are experts in developing and delivering targeted and creative engagement campaigns which ensure that you have the relationships in place to effectively represent the views of your members.
We provide support to identify and respond to regulatory and legislative change, including by drafting high impact consultation responses on a wide range of complex issues, whether they be from the regulator, Parliament or Government.
We have delivered an extensive range of training sessions for membership organisations which can be delivered as part of the regular training programme, at annual conference or as a bespoke sessions on specific issues and concerns. Find out more on our Training page
Media Relations and Press Office
We provide full media support including running a 24/7 press office function to deal with all media enquiries.
We also undertake perceptions audits to help membership bodies understand how they and their issues are seen by their key stakeholders, which informs long term strategic planning.
We can support your social media activities, develop your ‘voice’, increase your reach or completely take over the running of your accounts for you.
Using quantitative and qualitative analysis as well as our understanding of government policy, GK develop thought leadership reports, state of the market reports and other tailored reports which are used to engage with political and sector audiences as well as with members.
The Royal College of Occupational Therapists
GK provided public relations support for the Royal College of Occupational Therapists, who aim to promote the benefits of occupational therapy to the public, service commissioners and political representatives.