Membership Bodies

Ensuring effective communication to members and helping you navigate changing policy landscapes.

 

GK has an extensive track record for working with membership organisations, such as trade associations and industry or professional bodies, to help to understand and promote the interests of members. Our consultants support the delivery of campaigns that build profile and deliver impact.

The strength of our expertise is evident in the long-standing relationships we have with our clients; having worked with the Glass and Glazing Federation, for example, for the past 7 years.

Head of Sector

Emma Patela
Contact Emma

Membership Body Services

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    Member Engagement

    GK’s team understand that a core function of a membership organisation is to ensure that you are effectively representing the voice of your members. We help to audit effectiveness of existing communication, deliver member surveys, and develop case studies and examples. This ensures that all external communications is supported by a strong evidence base and that members are engaged and can be mobilised and involved as necessary.

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    Relationship Building

    Our consultants are experts in developing and delivering targeted and creative engagement campaigns which ensure that you have the relationships in place to effectively represent the views of your members. We also undertake perceptions audits to help membership bodies understand how they and their issues are seen by their key stakeholders, which informs long term strategic planning.

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    Regulatory Support

    Our consultants’ expertise spans every policy department; which allows us to ensure you are kept abreast of all relevant political and policy developments which will impact your members. We provide support to identify and respond to regulatory and legislative change, including by drafting high impact consultation responses on a wide range of complex issues, whether they be from the regulator, Parliament or Government.

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    Training

    We have delivered an extensive range of training sessions for membership organisations which can be delivered as part of the regular training programme, at annual conference or as a bespoke sessions on specific issues and concerns. These include, media training, advocacy training, understanding Westminster and Whitehall and many others.

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    Media and Social Media Support

    We provide full media and social media support including running a 24/7 press office function to deal with a full range of media enquiries.

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    Report Writing

    Using quantitative and qualitative analysis as well as our understanding of government policy, GK develop thought leadership reports, state of the market reports and other tailored reports which are used to engage with political and sector audiences as well as with members.

Trade Associations News, Reports and Case Studies

Recent News

Case Studies

  • Glass and Glazing Federation

    Glass and Glazing Federation


    GK has worked with the Glass and Glazing Federation since 2010, providing services such as engagement strategies, lobbying and content development. 

    Full case study

  • Association of Accounting Technicians

    Association of Accounting Technicians 


    GK has worked with AAT to raise the profile of a number of issues relating to their members and area of speciality.

    Full case study

  • The British Society of Gastroenterology

    The British Society of Gastroenterology


    GK provided media and political relations expertise and training to drive their wider communications objectives. 

    Full case study

  • The Royal College of Occupational Therapists

    The Royal College of Occupational Therapists


    GK provided public relations support for the Royal College of Occupational Therapists, who aim to promote the benefits of occupational therapy to the public, service commissioners and political representatives.

    Full case study