Issue, Crisis and Reputation
Expert advice for leadership teams on handling challenging issues and crises
GK have advised leadership teams on handling some of the most demanding issues and crises.
No matter the scenario, we help clients manage the expectations of and deliver value to their most important stakeholder audiences.
Effective issue and crisis handling in the modern age should be driven by accountability, alongside fast and frequent communication. Leadership teams must know their exposure to risk, have a clear purpose and message, and be able to mobilise their communication channels. Leaders must act decisively to ensure their handling of the issue doesn’t become the story.
We are a comprehensive, relentless and discreet partner with the skills and expertise to audit, mitigate and manage risks.
We develop tailored communications plans, prepare messaging and content, train your spokespeople and representatives, liaise directly with the media, support your engagement with stakeholders and act as a partner to ensure your message lands with impact.
Head of Issue, Crisis and Reputation practiceContact Ned
Issue, Crisis and Reputation Services
Reputation risk audits
Our unique three step service is aimed at identifying, understanding and mitigating reputational risk that can directly impact on the bottom line. We speak to staff, understand potential pitfalls in process and capabilities, and make recommendations for revising existing communications systems.
Issue and crisis communications
If we are brought in advance of major or sensitive announcement or as a crisis kicks off, our multi-disciplinary team provides a full-scale service, including: advisory; strategy and planning; content and writing execution; public, media, and stakeholder engagement liaison support; and monitoring and reporting.
Media handling and press office
With a highly trained and experienced team of media operators, we offer a 24/7 press office on hand to accept media bids and liaise with journalists whenever required.
We can activate stakeholder engagement campaigns within short time frames to ensure expectations are managed appropriately, including: mapping targets (including political, regulatory and wider influencers), sequencing plans, drafting content, and supporting distribution and engagement efforts.
Social media management
Social media engagement during a crisis is now number one. It’s the first place journalists and the public look to. We can advise, develop content, manage distribution and provide full platform monitoring to ensure your message connects with the right audiences as efficiently as possible.
Social media strategy and training
We help organisations shape up for the future by developing innovative social media strategies and delivering expert workshops to empower staff to use social media more effectively.
Our media training services are highly tailored, with sessions designed for each client depending on the issue or opportunity. We offer specific or multi-channel training, preparing clients for print, online, radio and television interviews.
Select committee training
GK’s consultants have extensive experience in training clients for select committees in highly regulated and issues-rich sectors, and can help you fully prepare for providing evidence in challenging environments. Find out more about our select committee training here.
The Shelford Group
The Shelford Group represents ten of England’s leading NHS multi-specialty academic healthcare organisations who collectively employ over 100,000 people and have a turnover of over £10 billion. GK provides secretariat and public affairs support for the Shelford Group.
The Royal College of Occupational Therapists
GK provided public relations support for the Royal College of Occupational Therapists, who aim to promote the benefits of occupational therapy to the public, service commissioners and political representatives.