Issue, Crisis and Reputation

Expert advice for leadership teams on handling challenging issues and crises


GK have advised leadership teams on handling some of the most demanding issues and crises.

No matter the scenario, we help clients manage the expectations of and deliver value to their most important stakeholder audiences.

Effective issue and crisis handling in the modern age should be driven by accountability, alongside fast and frequent communication. Leadership teams must know their exposure to risk, have a clear purpose and message, and be able to mobilise their communication channels. Leaders must act decisively to ensure their handling of the issue doesn’t become the story.

We are a comprehensive, relentless and discreet partner with the skills and expertise to audit, mitigate and manage risks.

We develop tailored communications plans, prepare messaging and content, train your spokespeople and representatives, liaise directly with the media, support your engagement with stakeholders and act as a partner to ensure your message lands with impact.

Issue, Crisis and Reputation Services

  • Reputation risk audits

    Our unique three step service is aimed at identifying, understanding and mitigating reputational risk that can directly impact on the bottom line. We speak to staff, understand potential pitfalls in process and capabilities, and make recommendations for revising existing communications systems.

  • Issue and crisis communications

    If we are brought in advance of major or sensitive announcement or as a crisis kicks off, our multi-disciplinary team provides a full-scale service, including: advisory; strategy and planning; content and writing execution; public, media, and stakeholder engagement liaison support; and monitoring and reporting.

  • Media handling and press office

    With a highly trained and experienced team of media operators, we offer a 24/7 press office on hand to accept media bids and liaise with journalists whenever required.

  • Stakeholder engagement

    We can activate stakeholder engagement campaigns within short time frames to ensure expectations are managed appropriately, including: mapping targets (including political, regulatory and wider influencers), sequencing plans, drafting content, and supporting distribution and engagement efforts.

  • Social media management

    Social media engagement during a crisis is now number one. It’s the first place journalists and the public look to. We can advise, develop content, manage distribution and provide full platform monitoring to ensure your message connects with the right audiences as efficiently as possible.

  • Social media strategy and training

    We help organisations shape up for the future by developing innovative social media strategies and delivering expert workshops to empower staff to use social media more effectively.

  • Media training

    Our media training services are highly tailored, with sessions designed for each client depending on the issue or opportunity. We offer specific or multi-channel training, preparing clients for print, online, radio and television interviews.

  • Select committee training

    GK’s consultants have extensive experience in training clients for select committees in highly regulated and issues-rich sectors, and can help you fully prepare for providing evidence in challenging environments. Find out more about our select committee training here.

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Health News, Reports and Case Studies

Recent News

Recent Reports

Case Studies

  • The Shelford Group

    The Shelford Group

    The Shelford Group represents ten of England’s leading NHS multi-specialty academic healthcare organisations who collectively employ over 100,000 people and have a turnover of over £10 billion. GK provides secretariat and public affairs support for the Shelford Group.

    Full case study

  • Deb Group Ltd

    Deb Group Ltd

    Deb Group is the leading skincare and hand hygiene supplier to the NHS. 

    Full case study

  • Lifeways


    GK has provided ongoing public affairs support for Lifeways to achieve policy changes on a number of issues. 

    Full case study

  • Horizon

    Horizon Care and Education 

    GK provided reputational risk management and developed crisis management systems

    Full case study

  • The British Society of Gastroenterology

    The British Society of Gastroenterology

    GK provided media and political relations expertise and training to drive their wider communications objectives. 

    Full case study

  • The Royal College of Occupational Therapists

    The Royal College of Occupational Therapists

    GK provided public relations support for the Royal College of Occupational Therapists, who aim to promote the benefits of occupational therapy to the public, service commissioners and political representatives.

    Full case study


    University of Central Lancashire 

    GK provided public affairs services for the University of Central Lancashire to secure domestic medical student places for their School of Medicine.  

    Full case study

  • Quotient Clinical

    Quotient Clinical

    An international drug development company specialising in formulation development, manufacturing and clinical testing. 

    Full case study

  • Vifor Pharma UK

    Vifor Pharma UK 

    Vifor Pharma is a leading company in iron deficiency therapies, GK helped raise the profile of Vifor and awareness of iron deficiency.

    Full case study