Our health and social care communications team are experts in navigating the increasingly complex and competitive health market


Health and social care is one of the most diverse yet interconnected policy spaces. To achieve objectives in this crowded arena requires the ability to navigate the many layers of the NHS and the close interaction between public health, primary, acute and social care.

Healthcare is GK’s largest policy sector; our dedicated team brings a truly holistic understanding of health and social care policy having worked with clients across the sector from the UK’s largest NHS Trusts, established pharmaceutical companies and Royal Colleges to innovative life science SMEs, specialised social care providers and medical universities.


“Lifeways Group and GK Strategy have developed a strong relationship over the last few years. GK go to a lot of trouble to really understand our business, and the world in which we operate. They stay focused on what is really important to us, and have made a big difference in how Lifeways is perceived, both as a provider of services for people with learning disabilities, but also as an organisation that influences policy”

Adam Penwarden
Project Director, Lifeways

GK’s Health and Social Care Communications Work

  • Healthcare Public Affairs

    GK assists organisations to shape policy by identifying relevant targets and building strong relationships with decision makers and those that influence them. Our health experts support organisations navigate the complex polices and structures of Government and the NHS and advise on the messages and engagement tactics which help make an impact in this crowded field.

  • Life Sciences

    Our team has experience working with both pharmaceutical and biotech companies, from the biggest multi-nationals to high growth start-ups preparing for sale. We have worked on the UK’s life sciences strategy, developed health economics research and helped the our clients in the sector prepare for Brexit.

  • Social Care

    GK has worked with some of the largest organisations in social care, helping create strategy, map funding opportunities and engage with both local and national stakeholders. We have also worked for investors in this space to help them understand the political risk of investing into the sector.

  • Medical Devices & Products

    GK has worked with a number of medical device manufacturers to help raise environment shape ahead of product launches, build national and local policy consensus in support of products and help support sales teams targeting the NHS and other public sector buyers.

  • Private Service Providers

    As health outsourcing increases, standing out form the crowd becomes increasingly difficult. GK has worked with a huge range of service providers to the NHS and social care markets, helping environment shape, build profile and develop relationships that support your commercial objectives.

  • Health Tech

    Nowhere does technology have greater potential to transform our lives than in healthcare. From remote monitoring, to wearable devices and home care, technology has the potential to improve outcomes whilst saving money – the holy grail for cash-strapped public health services.

  • Public Sector & NHS

    GK helps organisations engage with stakeholders such as commissioners, councils, STP leads, public health officials and Academic Health Science Network to build positive and long-term relationships – supporting you to identify and capitalise on business development opportunities.

  • Staffing

    GK has worked with Royal Colleges, representative bodies and staffing agencies on a huge variety of issues from pay, to skills shortages and English languages tests (ELTs).

  • Public Health

    Our team have worked on a variety of public health campaigns from alcohol to obesity and its associated conditions. We can bring a unique perspective by marrying our political expertise with digital market research to develop messaging, collateral and evidence bases.

Health News, Reports and Case Studies

Recent News

Case Studies

  • The Shelford Group

    The Shelford Group

    The Shelford Group represents ten of England’s leading NHS multi-specialty academic healthcare organisations who collectively employ over 100,000 people and have a turnover of over £10 billion. GK provides secretariat and public affairs support for the Shelford Group.

    Full case study

  • Deb Group Ltd

    Deb Group Ltd

    Deb Group is the leading skincare and hand hygiene supplier to the NHS. 

    Full case study

  • Lifeways


    GK has provided ongoing public affairs support for Lifeways to achieve policy changes on a number of issues. 

    Full case study

  • Horizon

    Horizon Care and Education 

    GK provided reputational risk management and developed crisis management systems

    Full case study

  • The British Society of Gastroenterology

    The British Society of Gastroenterology

    GK provided media and political relations expertise and training to drive their wider communications objectives. 

    Full case study

  • The Royal College of Occupational Therapists

    The Royal College of Occupational Therapists

    GK provided public relations support for the Royal College of Occupational Therapists, who aim to promote the benefits of occupational therapy to the public, service commissioners and political representatives.

    Full case study


    University of Central Lancashire 

    GK provided public affairs services for the University of Central Lancashire to secure domestic medical student places for their School of Medicine.  

    Full case study

  • Quotient Clinical

    Quotient Clinical

    An international drug development company specialising in formulation development, manufacturing and clinical testing. 

    Full case study

  • Vifor Pharma UK

    Vifor Pharma UK 

    Vifor Pharma is a leading company in iron deficiency therapies, GK helped raise the profile of Vifor and awareness of iron deficiency.

    Full case study

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