Helping you navigate the highly regulated and increasingly competitive healthcare market.
Health and social care is one of the most diverse yet interconnected policy spaces. To achieve objectives in this crowded arena requires the ability to navigate the many layers of the NHS and the close interaction between public health, primary, acute and social care.
Healthcare is GK’s largest policy sector; our dedicated team brings a truly holistic understanding of health and social care policy having worked with clients across the sector from the UK’s largest NHS Trusts, established pharmaceutical companies and Royal Colleges to innovative life science SMEs, specialised social care providers and medical universities.
“Lifeways Group and GK Strategy have developed a strong relationship over the last few years. GK go to a lot of trouble to really understand our business, and the world in which we operate. They stay focused on what is really important to us, and have made a big difference in how Lifeways is perceived, both as a provider of services for people with learning disabilities, but also as an organisation that influences policy”
Project Director, Lifeways
Head of Sector
Emily WallaceContact Emily
GK assists organisations to shape policy by identifying relevant targets and build strong relationships with decision makers and those that influence them. Our health experts support organisations navigate the complex polices and structures of Government and the NHS and advise on the messages and engagement tactics which help make an impact in this crowded field.
GK’s dedicated research team can help keep abreast of the latest developments in health policy and advise on the impact and opportunities for businesses. We also anticipate and identify the political and policy risks which can affect your bottom line and advise on the optimal communications and policy engagement strategy to manage and mitigate risk.
GK’s media operators have extensive experience of delivering coverage in health, national and local press, whether through print, online, television or radio. Our knowledge of public relations sits alongside our understanding of the UK health system. This means we are able to effectively manage the reputation of health and social care providers, understand where opportunities lie and to communicate their story to the right audience.
GK helps businesses from start-ups up to established multinationals build communications strategies to enhance their corporate identity and improve their position in the highly regulated health and social care markets.
Utilising GK’s expert digital team, onefourzero, and our cutting edge suite of social listening software, GK is able to underpin all strategies and delivery with Sentiment Audits. GK helps clients to inform engagement and position themselves effectively according to real-time community needs and expectations.
Issues and Crisis Communications
In such a highly regulated and public facing sector, planning for a crisis is absolutely vital. GK works with organisations to plan for, and respond to, reputational issues and incidents.
On a local level, GK helps organisations engage with stakeholders such as commissioners, councils, STP leads, public health officials and Academic Health Science Network to build positive and long-term relationships – supporting you to identify and capitalise on business development opportunities.
Public Sector Data Analysis
GK’s expert quantitative data analysts can inspect the vast amounts of data produced by the public health sector – from NHS workforce figures to private equity investment levels in medical devices – to look for insights and business development opportunities for your organisation.
GK has a proven track record of establishing and running comprehensive secretariat functions for membership bodies, trade associations and APPGs. We can administer the complete operations of the group, organise all logistics for meetings, advise on policy issues and manage all communications channels in order to further your objectives.
The Shelford Group
The Shelford Group represents ten of England’s leading NHS multi-specialty academic healthcare organisations who collectively employ over 100,000 people and have a turnover of over £10 billion. GK provides secretariat and public affairs support for the Shelford Group.
The Royal College of Occupational Therapists
GK provided public relations support for the Royal College of Occupational Therapists, who aim to promote the benefits of occupational therapy to the public, service commissioners and political representatives.