We help CEOs, investment managers & communications teams make informed investment decisions through analysis of the digital landscape.
With 40,000 Google search queries and 6,000 Tweets every second, the digital world has created a wealth of information for organisations to try and understand.
The sheer volume can be seen as overwhelming, or, with the right tools, can offer up the largest focus group in the world.
So whether you are a Private Equity investor, portfolio manager, C-Level executive or communications professional, we can help you understand where your brand sits online, your strengths and weaknesses against your competitors, which channels are working for you and what the future looks like in your sector.
As independent outsiders, we answer all sorts of questions from the granular to the big picture through quantitative and qualitative analysis across the areas listed below.
Find out more by visiting our sister agency onefourzero.
Head of Sector
Full Digital Diligence and Strategy Consultation
Gathering data on audience behaviour, digital activity and technology development to understand a brand’s equity, penetration, position and performance online. Critical for B2B and B2C brands of all sectors in today’s commercial environment.
Assessing the digital marketplace to understand the competitive landscape, digital market penetration and opportunities for growth.
Diligence to understand effectiveness, opportunity and risk, and to forecast potential growth strategies.
Audience Behaviours and Brand Equity
Analysis and attribution through audience behaviour and sentiment indicators to assist in strategic decision-making and efficiencies.
Benchmarking conversion performance against the sector and competitors, understanding trends and discovering opportunity.
Data-driven analysis to provide strategy and management consultation for local, national and international implementation.
Benchmarking and Reporting
Interim rand dashboard reporting for internal performance management across marketing, operations and customer services.
Analysis of a sector’s digital arena from a commercial perspective in order to understand growth, risk, opportunities, potential and any significant trends that might be essential for your awareness.
The Shelford Group
The Shelford Group represents ten of England’s leading NHS multi-specialty academic healthcare organisations who collectively employ over 100,000 people and have a turnover of over £10 billion. GK provides secretariat and public affairs support for the Shelford Group.