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Carlsberg: proof that producing poor products sustainably isn’t sustainable – and shouldn’t be celebrated.

"Probably NOT the best beer in the world" Carlsberg has won lots of plaudits for its frank new advertising campaign (pictured) admitting that 'we lost our way. We focused on brewing quantity, not quality; we became one of the cheapest, not the best.' A new TV

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GK Strategy 9th Jul, 2019 Insight
ESG , insight , sustainability
3 min read