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Why health sector sales and marketing teams need to understand the policy landscape
Local sales reps are integral to the business of many organisations which supply essential products and services to the NHS, from pharmaceuticals to medical devices and cleaning products. They are the frontline of business, developing relationships with customers and leading conversations which retain existing and create new business. Naturally, it is essential for sales teams to know about the products they are selling. However, it is just as essential to understand wider policy...
