Why health sector sales and marketing teams need to understand the policy landscape

Local sales reps are integral to the business of many organisations which supply essential products and services to the NHS, from pharmaceuticals to medical devices and cleaning products. They are the frontline of business, developing relationships with customers and leading conversations which retain existing and create new business. Naturally, it is essential for sales teams to know about the products they are selling. However, it is just as essential to understand wider policy...

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Edward Jones 12th Sep, 2019 Impact
Health , NHS , policy , sales , commissioning
2 min read

Reorganisation of the NHS – 10 things we have learnt

To celebrate it 70th Birthday the NHS has been partaking in two of its favourite activities. Firstly, reorganising and secondly, developing long term plans. The Health and Care Act has been in force since 2012. Since then, the NHS has slowly but surely been moving away from the commissioner/provider split set out in the Act. This is because NHS leaders shifted policy toward a health and care system centred around population-based integrated services. Here are 10 pieces of news GK...

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Jennifer Berger 7th Mar, 2019 Strategy
Government , NHS
5 min read

Outcomes-based pricing for medicines: a solution to the tug of war?

The Government this week announced that it will trial new outcomes-based pricing for antibiotics. Specifically in the battle against AMR. It is time to look at innovative pricing models. And to ask if they can end the tug of war over price between industry and government. There is a paradox in the relationship between the pharmaceutical industry and the Government in relation to medicine pricing. The typical story is that the Government turns to industry for solutions, be they...

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Ian Perrin 5th Mar, 2019 Strategy
Health , NHS
5 min read

Establishing best practice is the key to NHS adoption

Next week, we expect a series of announcements about the NHS that will shape the future of healthcare. The NHS Long Term Plan will lay the blueprint for the future of NHS. It will also detail spending plans for the extra £20.5bn government investment in the over the next five years. Once the plan is released and implementation planning begins, it will be a key time to engage. Meanwhile, the Health and Social Care Secretary, Matt Hancock, has outlined his top priorities as prevention,...

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Edward Jones 4th Jan, 2019 Strategy
Health , NHS , Social Care
4 min read