The university brand: keeping up with student demands

Seven years since the coalition government removed the cap on university places, the competition between universities to attract more and more students has soared. With fees rising, and students demanding value for money, universities must think about how they attract students like never before. Students have become “customers” and if universities are to remain competitive, they must go beyond pure academic reputation and develop a compelling brand narrative to attract...

3 mental health policy issues Boris Johnson’s Government must address

When he’s not testing the rulebook on parliamentary procedure, preparing the country for that inevitable no-deal Brexit, or out on the yet-to-be-declared campaign trail, Boris Johnson likes to tread the line between audacious policy announcements and drafting bullish content for the papers. Back in July Johnson wrote an Op-Ed, citing his hero Winston Churchill and his...

REF 2021 is coming – here’s how you can make an impact

What is REF? The Research Excellence Framework (REF) is used to assess the quality of research at UK universities, and determine funding for the next 7 years. The next REF review will take place in 2021, and will assess universities’ research outputs, environment, and impact. A total of £2 billion will be allocated in total, with those with the best ratings receiving the highest proportion of this. The importance of the REF ‘impact’ score should not be...

ESG – responsible approaches to vulnerable children

Companies that provide services to children risk losing the trust of children, parents and institutional clients unless they can properly identify and manage vulnerability. Vulnerability is an increasing concern for the investors and companies that GK Strategy advises on ESG (environmental, social and governance) issues. It’s a growing issue for providers of educational, childcare, fostering and healthcare services, as well as residential care and  children’s holidays. Vulnerability...

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Isabelle Hillson 31st Jan, 2019 Insight
ESG , Healthcare , Education
2 min read