Four Top Tips for Government Affairs’ Teams in 2019

The long list of challenges facing businesses in 2019 may seem overwhelming to many business leaders and their Boards. Brexit, quite aside from a challenging economic climate, provides a huge amount of uncertainty, creating huge unknowns from trade and customs, people and the movement of labour and governance and reporting to the regulation of goods and innovation and assumed increases in the cost of doing business. Businesses are doing their best to plan for all scenarios, but there is...

When Labour say #changethemedia, what do they mean?

Last week Jeremy Corbyn delivered the Alternative MacTaggart Lecture at the Edinburgh TV Festival, launching a series of ideas on the future of the media in our country. Shortly following the speech, our computer screens were awash with the term #changethemedia, a provocative and deliberate phrase to capture people’s attention. And for a couple of hours, it did just that, before the next silly season story stole the headlines. Picking a battle with the media elite will seem like a sensible...

creativity in a crisis

Creativity in a Crisis: Companies who turned issues into opportunities

I spend a fair amount of my time thinking about how leaders and businesses deal with issues or crises. It’s my job to do so, and to be ready to jump into action when existing or potential clients call us requesting immediate support. They know they need our help but they’re not always sure what that help looks like. The best clients enter such arrangements with an open mind. They listen, reflect, and ultimately are willing to take decisive action to remedy the issue they are faced...

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Ned Lamb 2nd May, 2018 Insight
Brexit , Digital , General News
2 min read

Taking a social media first approach during a crisis: the basic elements

In crisis situations, social media should be every business leader’s weapon of choice. Fast, decisive action is essential to rebuilding confidence, managing expectations and capturing some control of the news agenda. Social media beats all other methods for doing this, hands down. Picture it. A major event has or is currently happening. It may impact upon a company’s customers, concern those who regulate an organisation, or it may be an issue that has wide public safety or scrutiny...

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Ned Lamb 6th Apr, 2018 Insight 3 min read

Leaders must change their approach to survive in a crisis

There have been a few too many well-documented crisis moments for big organisations recently. When a crisis – defined as a critical issue which threatens an organisation’s ability to continue functioning – erupts, business leaders often fall back on old methods to tackle negative media and stakeholder pressure. We’re seeing new manifestations of how negative news stories unfold and gather momentum. At times of crisis, this slowness to adapt and inflexibility of approach has cost...

How can the Government Sell ‘Budget 2017’ to the public?

This year’s Budget will be the last held in Spring, and the last to take place before the UK starts the formal process of exiting the European Union. In such uncertain times, column inches and TV airtime are being filled with speculation about what major tax changes will be announced by the Chancellor and how the UK’s economy is holding up. As important as this economic analysis is, we decided to take a look at the communication strategy the Government might adopt. Who will this...

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Ned Lamb 2nd Mar, 2017 Insight

Put Your Money Where Your Mouth Is: The Conservative Digital Dominance

When it comes to campaigns, money talks – if it is utilised effectively. Despite fairly comparable levels of spending by each party, it’s clear that the Conservative Party have learned how to use their money effectively to reach their target voters digitally – leaving Labour to struggle behind. According to the Electoral Commission, there has been a steep drop in spending on traditional advertising by political parties, from £15.8m in 2005 to £6.9m in 2015. Expect this...

Healthcare providers: Is your organisation ready for a crisis?

All too often leadership teams will opt for the ‘wait and see’ option when it comes to managing reputational risks, hoping that nothing major happens to undermine the credibility or confidence that the public entrust in their services. No matter how good your organisation is sometimes things will go wrong, and when they do reputational damage can be swift. In healthcare, like in education, organisations that fail to nurture a culture of accountability and transparency lose trust with the...

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Ned Lamb 5th Jan, 2017 Insight 3 min read