by GK Strategy 13th July, 2018
3 min read

5 Ways AI is Transforming Consumer Healthcare

Consumer healthcare is being revolutionised by Artificial Intelligence technology. A sector that once relied on humans diagnosing, monitoring and treating others has now moved towards a much more computer-based approach. However, his technological transformation still has even further to go. London-based firm ABI Research recently reported that AI will save the healthcare sector US$52 Billion by 2021. That’s over £39 billion in sterling. It means that many more inventions are yet to become an everyday feature in our healthcare. This movement is heavily backed by governments. For example, the UK government is offering £1.5 million in funding for SMEs developing innovative medical devices. So what AIs can we expect to see looking after us? We have found 5 examples that we can already use. We imagine that these applications and similar ones will dominate the market very soon.

1. Medicine Reminders
Gone are the days of pillboxes marked ‘Monday’, ‘Tuesday’, ‘Wednesday’ to try and remind you to take your medication. Neura does the remembering for you. It sends you personalized messages when its time to take your medicine. By analysing what types of alerts the user responds to best, the Neura smartphone app sends patients push notifications at times that are most likely to result in adherence by the subject. Impressively, according to the company, adherence to medication instructions increased by 88% when using their system.

2. Digital Doctors
There is no longer any need to drag yourself out of bed to the GP when you’re feeling unwell. With digital doctor services such as Babylon, you can contact a doctor through your phone. It’s also perfect for those living busy lives who may otherwise deprioritise any niggling health concerns. GK recently published a full analytic report on the subject, in which our CEO Robin Grainger said, “demand for online GP services […] has exploded in the UK, as patients seek out new technologies to deliver greater convenience and control of care.”

3. Mental Health
Mental health is one of the most difficult health issues to deal with. Many believe it is underfunded and underrecognized, partly perhaps because of a stigma that is attached to mental illness which sometimes prevents people from getting help. This is where AI applications such as Woebot can help. Woebot is a chatbot that acts like a CBT therapist, but is available anywhere, anytime through an app. This means long wait lists to speak to a mental health professional are avoided, and those nervous to ask for help can do so in privacy.

4. Tracking General Health
When is the last time you can remember going to the doctor for a general check-up? We often only go when we are already sick. However, it is equally important to prevent illnesses as cure them. Apps like Apple Health, which is automatically installed on all new iPhones, allow you to keep track of your health and fitness as you go. It is a constant check-up of sorts. It monitors your heart rate, activity and sleep amongst other things. Then, if you notice something changes or doesn’t seem right, you can take action.

5. Chronic Illness Management
AI applications such My Pain Diary allow those suffering from long-term illnesses to track how they feel every day, so when they speak to the doctor they can give an accurate report of their symptoms over time. It also allows users to log what medication they took, as well as when and how much. This allows for easy analysis of how the illness is and makes it simpler to decide how to best manage the condition.

These are just 5 examples of how AI is already changing healthcare, and we think so much more is yet to come, making it an exciting space to watch and be involved in. Whatever direction the industry takes, we are sure that patient facing apps such as these will definitely be a major part of this health tech revolution.

For more information on how GK can help you navigate the fast-changing health tech market, contact charlotte@gkstrategy.com

To find out how onefourzero’s digital due diligence can help you identify opportunities for growth and potential risks, contact fleur@onefourzerogroup.com

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