B2G Support

Business-to-government sales can be hard work, we help position you for success


With public sector outsourcing increasing, positioning your business to win contracts has become vital to ensure you stand out from the crowd. We work with a range of businesses for whom the public sector is a key customer.

Winning public sector contracts can be hard, but once you are in they can be long term and stable customers, with opportunities for growth.

We use our understanding of how the public sector makes decisions and how the policy environment impacts their operating environment to help our clients shape and contextualise their offer, scope out and explore new markets, and identify and create new opportunities.

Supported by a database of public sector spend data dating back to 2010, our team can help ensure that your strategy is aligned with where your best opportunities are today and where they will be tomorrow.

No matter what sector you operate in, we can help you raise your profile with the people that count and stay ahead of the competition.

Our aim to to help our clients develop long term relationships with their public sector clients, and ensure that they are aware of the changing policy context and shifting political priorities.

Practice Lead

Emma Petela
Managing Director, Public Sector
Contact Emma

GK’s B2G Services

  • Market Mapping

    Audit the policy environment in your key markets, your current relationships and provide comprehensive lead sourcing of key decision makers.

    • Fitness for Market Assessment

      We help you identify whether you have the right credentials to meet central and local government requirements, as well as more specific project requirements.

    • Public Sector Spend Data

      Comprehensive data of government spending with private sector suppliers to inform your market and competitor strategies

      • Pre-Market Engagement

        We can develop a phased stakeholder engagement strategy, setting out who you need to build relationships with, how best to engage with them and on which issues.

        • Customer Demand Analysis

          Comprehensive data of government spending with private sector suppliers to inform your market and competitor strategies.

        • Brand Building/ Profile Raising

          We help keep you at the forefront of the minds of key influences through securing media coverage and organizing events.

          • Contract Retention Support

            As well as going after new contracts, we help businesses retain current public sector contracts.

              • Bid-writing and Reviewing

                We can ensure your bids chime with government policy, and draft key documents.

                    B2G Sales Support News, Reports and Case Studies

                    Recent News

                    Case Studies

                    • Northgate

                      Northgate Public Services

                      GK helped strengthen Northgate's relationships with government. 

                      Full case study

                    • Ameresco


                      GK provided a comprehensive policy research and market mapping report for Ameresco, an American energy efficiency company looking to access the UK market. 

                      Full case study