B2G Sales Support

We shape public sector sales and marketing strategies to help our clients achieve commercial outcomes.


With public sector outsourcing increasing, positioning your business to win contracts has become vital to ensure you stand out from the crowd. We work with a range of businesses for whom the public sector is a key customer.

We use our understanding of how the public sector makes decisions and how the policy environment impacts their operating environment to help our clients shape and contextualise their offer, scope out and explore new markets, and identify and create new opportunities.

We help our clients to develop long term relationships with their public sector clients, and ensure that they are aware of the changing policy context and shifting political priorities.

Head of Sector

Emma Petela
Contact Emily

B2G Sales Support Services

  • Connector.

    Market Mapping

    Audit the policy environment in your key markets, your current relationships and provide comprehensive lead sourcing of key decision makers.

  • Connector.

    Message and Collateral Development

    Ensure your sales and marketing messaging chimes with government policy.

  • Connector.

    Public Sector Spend Data

    Comprehensive data of government spending with private sector suppliers to inform your market and competitor strategies

  • Connector.

    Sales Support Engagement

    We can develop a phased stakeholder engagement strategy, setting out who you need to build relationships with, how best to engage with them and on which issues.

  • Connector.

    Policy and Opportunity Monitoring

    Live tracking of key policy developments and opportunities that might arise for your business.

B2G Sales Support News, Reports and Case Studies

Recent News

Case Studies

  • Lifeways


    GK has provided ongoing public affairs support for Lifeways to achieve policy changes on a number of issues. 

    Full case study

  • The Shelford Group

    The Shelford Group

    The Shelford Group represents ten of England’s leading NHS multi-specialty academic healthcare organisations who collectively employ over 100,000 people and have a turnover of over £10 billion. GK provides secretariat and public affairs support for the Shelford Group.

    Full case study